These August 2020 interactive trends range from never-ending music videos to immersive AR wine labels.
Standouts include Twenty One Pilots' music video for its Level of Concern single. The video is a live YouTube clip that shares a series of images continuously, requiring fan interaction and engagement to keep going. "Fans are invited to participate in the making of the music video by going to the Twenty One Pilots website or dialing a number to receive a code" and will gain access to a custom "file filled with images, sounds, and clips from the phones of the musical duo."
Siduri Winery's AR wine labels are another notable example and are part of its Siduri Holographic Experience campaign that aims to educate consumers with a unique storytelling feature. Consumers can access a holographic augmented reality experience -- created with Microsoft's Mixed Reality Capture Studios technology -- via a QR code link that is located on bottle labels. Once accessed, the link provides an immersive experience including an educational session from Siduri Winery's founder.
Top 35 Interactive Trends in August
35
Infectious Messaging Webinar
Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out
34
AR Sneaker-Coloring Zines
'Create with Air Max' Digitally Customizes Nike Sneakers
33
Shoppable Content Experiences
Verishop's Experience Fuses AI, Entertainment & Online Shopping
32
Virtual Crafting Workshops
Paper Source's Subscription Program Includes Access to Digital How-Tos
31
Immersive AR Wine Labels
The Siduri Holographic Experience Tells Stories About the Winery
30
360 AR Mountain Experiences
The National Geographic Everest AR Experience Lets You Virtually Visit
29
Heat Wave Beer Promotions
Budweiser is Reducing Beer Prices Based on Increases in Weather
28
Magical Beauty Challenges
This TikTok Beauty Challenge Spotlights the Poreless Putty Primer
27
Tech Camp Activity Books
Apple's Camp at Home Teaches Video, Art, Design & Code Creation
26
Personalized Relationship Playlists
Spotify Premium Duo is Being Promoted via Customized Playlists
25
Bot-Proof Raffles
Klarna's High Tech Smoooth Raffle Proves to Be a One-of-a-Kind Experience
24
Senior-Focused QSR Meals
McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown
23
Branded Social Media Series
Lexus Launched a New Series Named 'Lexus Creates' with Coco Sato
22
In-Game Recruitment Campaigns
Waste is Offering a Paid Internship Opportunity via Animal Crossing
21
Virtual Cocktail Showdowns
Kraken Rum's Cocktail Kombat Supports Bars & Bartenders
20
Virtual Contact Lens Try-Ons
Perfect Corp.'s Try-On Leverages Augmented Reality, Taobao & WeChat
19
Interactive True Crime Shows
Netflix Unsolved Mysteries Invites Fans to Join the Investigations
18
On-Demand Skincare Hotlines
Versed's Hotline Connects Consumers to Skincare Experts Via Text
17
Never-Ending Music Videos
Twenty One Pilots' Music Video Requires Fan Engagement & Goes on Forever
16
Streaming-Based Marketing Campaigns
Doritos Ketchup + Makes its Debut with a New Streaming Service
15
Interactive Voice Ads
Pandora is Testing Interactive Voice Ads for Access to Playback Features
14
Stay-Home Wine Tastings
In Good Taste Wines Leads Virtual Tasting Experiences on Zoom
13
Virtual Olympian Events
Airbnb, IOC & IPC are Hosting a Virtual Olympics-Inspired Event
12
Refreshing Fruit-Inspired Sparkling Waters
Waterloo Sparkling Water Announces a Hybrid Flavor
11
At-Home Film Festivals
Domino's Homemade Film Festival Contest Rewards Families with Pizza
10
User-Generated Snack Ads
Doritos Launches the 'Crash from Home' Contest with Accompanying Prizes
9
Musical Chewing Gum Packs
Trident Gum Chew Tunes Packs Correspond to an Instrumental Sound
8
Book Award AI Programs
Book Award Pro Uses AI to Search Through 2600 Awards
7
Meal-Trading Campaigns
Popeyes Promoted Its Family Meals By Teasing Pizzas on Twitter
6
In-Store Audio Ads
Kroger and Vibonomics Created Targeted Audio Ads for Retail Locations
5
Virtual Parenthood Hubs
WaterWipes' Early Days Club Supports New & Expecting Parents
4
At-Home BBQ Cook-Alongs
Ardbeg & YouTube's DJ BBQ are Hosting Online Cooking & Cocktail Sessions
3
Playful Mochi Tournaments
My/Mo Mochi Ice Cream is Hosting the "Chompionship Games"
2
Beer-Branded Jingle Contests
Busch Launched a Creative Competition to Revamp Its Classic Jingle
1
Reality Gaming Competitions
The Sims Spark’d Has Competitions for the Best Character, Home & Story
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Conference Call AR Lenses
Microsoft Team Integrates Snapchat AR Lenses to its Video Chat Feature
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Next-Gen Whiskey Bars
The Bulleit Limitless Lounge Changes Its Look with Projection Mapping Tech
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Hybrid Experience VR Glasses
The 'Blend' XR Glasses Concept by Mingwan Bae is Interactive
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Spatial Audio Streaming Interfaces
The Apple Vision Pro Spotify UI by Kyuna Petrova is Immersive
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Single-Serve Wine Systems
Coravin Vinitas Boosts Younger Consumers' Interest in Wine Education
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Audio-Focused Party Games
Wilder and Doing Things Team Up to Launch The Audio Game
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
AI-Blended Wines
von Stiehl Winery is Using Artificial Intelligence to Blend Innovative Wines
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Virtual Bag Metaverses
Charles & Keith Taps Virtual K-pop Artist Apoki for its Virtual Campaign
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Whisky-Inspired AR Sculptures
State of the art. A.I 02/15/23 Explores the Art of Distillation
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Immersive Wine-Inspired Games
Chablis Appellation Launches an Online Interactive Game About Wine
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
App-Enabled Party Games
Twister Air Takes a Digitized Approach to the Classic Pastime
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Uplifting AR Wine Labels
C. Mondavi & Family's Aviana Collection Shares an Interactive Experience
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Democratic Digital Artwork Apps
The 'ArtzMe' App Makes Art Accessible to Everyone
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Festival Friend Matching Apps
Hey! VINA & Absolut are Connecting Coachella Best Festival Friends
Musical Afrofuturism Metaverses
The Verse by Jack Daniels is an Immersive Virtual Experience
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Fine Wine Metaverses
The Crurated Metaverse Helps Wine Lovers Virtually Share Their Collections
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Audio-Guided Wine Experiences
Djuce Launches a 25 Minute-Long Audio Wine-Tasting Experiment
AR-Fueled Musical Camera Apps
Minibeats by Artiphon Allows Users to Transform Their Movements
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Interactive Gaming Clogs
These Special Crocs Can Be Scanned for an Exclusive Gaming Experience
Natural Wine Subscription Platforms
The Waves Proprietary Artificial Intelligence Technology
AI-Crafted Wines
Wine of Moldova Debuted a Pair of Wines Created with AI at ProWein 2024
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
No-Code AR Creators
Blippar's Platform Allows Users to Produce AR Content for AR Headsets
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Music-Focused Dating Apps
Dating App 'Vinylly' Matches Users Through Their Music Compatibility
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Contemporary Accessible Wine Collections
B.Ink Wines Come in Two Vibrant Flavor Varieties
Spatial Audio Brand Partnerships
Sonos and Apple Music Partner to Elevate At-Home Listening
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Label-Backed Musical Merch
Warner Music Partners with DRESSX for Digital Merchandise Collections
AI-Recommended Wine Apps
Sippd Debuts an AI-Powered Wine App That Influences Purchasing Decisions
Collectors-Edition NFT Wines
Blind Horse Winery Releases Its First NFT-Labeled Wine with Bored Ape
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Relaxed Interactive Mobile Games
Nintendo and Niantic Join Forces on the Pikmin Finder Game
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
AR Menu Apps
Jarit is an Ar App That Allows Users to Preview Their Potential Food Orders in 3D
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds
Community-Building Wine Platforms
Curious Vines Debuts a Support Platform for Uniting Wine-Makers