These August 2017 social good trends cover a diverse range of campaigns that aim to benefit a specific cause by either bringing awareness to it, generating donations for it, or both.
One example that's featured is the 'Kiss My Pink' shade from Lipstick Lobby, which is a versatile berry-hued lipstick that was created to support the future of Planned Parenthood in the wake of policy changes in the US. As all profits from the shade will go towards the organization, Lipstick Lobby allows its consumers to get a new product while donating to a cause that will benefit women in need of healthcare and the many other services that Planned Parenthood offers.
Also featured in these August 2017 social good trends is the Mindnosis kit, which helps those dealing with mental health issues to figure out what kind of care they should be seeking out. In addition to providing users with an in-depth self-assessment system, the Mindnosis kit includes important contact information so that users can locate resources that would be helpful.
Top 40 Social Good Ideas in August
From Charitable Sunglasses to Maternal Coding Communities:
Riley von Niessen — Aug 26, 2018 — Social Good
40
Foldable Cardboard Desks
HaYoung Lee Created This Portable Desk for India's Street Kids
39
Female-Funded Investment Firms
'Female Funders' is a Platform Helping Women Pursue Angel Investing
38
Mental Health Self-Assessment Kits
Mindnosis Helps Users Decide on the Care They Need
37
Celebrity Techie T-Shirts
The Zuckerberg Shirt Lets You Dress Just Like Facebook's Founder
36
Plus-Sized Jewelry Collections
Universal Standard Jewelry Makes Fashion More Inclusive
35
Inclusive Doll Wheelchairs
The Lammily Wheelchair Sets a New Standard for Inclusivity in Toys
34
Letter-Shaped Toy Blocks
Alphabuild Blocks are Unrestricted Magnetic Learning Toys
33
Charitable Bamboo Sunglasses
Amevie's Stylish Bamboo Sunglasses Help Children in Need
32
Intelligent Traffic Light Systems
These Traffic Lights Can Be 'Hacked' by the Elderly
31
Hindu Festival Gatherings
The Reading Rathayatra Festival is a Family Friendly Event
30
Dual-Purpose Parachute Tents
The 'Airborne Tent' Works Effectively for Disasters Relief
29
Interactive Zoo Apps
The Pittsburgh Zoo's App Combines Selfie Revelry With An Educational Message
28
Maternal Coding Communities
This Online Community for Moms Focuses on Learning How to Code
27
Female Filmmaker Funds
TIFF's 'Share Her Journey' is Fund Offers Resources for Women Filmmakers
26
Woven Coconut Shell Handbags
The Kantala Vegan Handbags are Made from Natural Materials
25
Kid-Friendly Cooking Workshops
The Little Chef's Cooking Event Teaches Kids About Proper Nutrition
24
Playful Pet Festivals
Pet Fed is a Festival That Encourages Animal and Human Bonding
23
Solar-Powered Water Purifiers
SolarSacks Purify One Liter of Water Per Hour Using Sunlight Alone
22
Wearable Refugee Tents
RCA Students Designed This Wearable Tent to Help Syrian Refugees
21
Narrative Visual Impairment Apps
Microsoft's 'Seeing AI' Can Narrate the World Around You
20
Ultra-Pigmented Charitable Lipsticks
All Profits from 'Kiss My Pink' Go Towards Planned Parenthood
19
Emergency Temporary Schools
Portakabin Built a School for Those Near Grenfell Tower
18
Agriculture-Themed Children's Events
This Initiative Teaches Children About Farming & Agriculture
17
Childhood Innovation Labs
Austin's 'Thinkery' Offers Teaches Kids to Ask Why and How
16
Biometric Identification Apps
The Aadhaar App Lets Indians Easily Access Government Services
15
Democratic Kindergarten Classes
This Preschool in Germany Has Students Vote on Major Decisions
14
Inclusive Vibrating Amps
This Vibrating Speaker is for People With and Without Hearing Impairments
13
Groundwater Geology Websites
This Website Helps Measure Decline Of Groundwater Levels In Houston
12
Inclusive VR Subtitles
'Theater for All Ears' is Helping More People Enjoy Live Theater
11
Charitable Fast Food Campaigns
Burger King's 'All Hands on Flavor' Lends a Hand to Those in Need
10
Autistic Video Game Characters
Overwatch's 'Symmetra' is Canonically on the Autism Spectrum
9
Gender-Inclusive Subway Greetings
London's Tubes Now Feature a Gender Neutral Announcement Preface
8
Gallant Knight Schools
Westminster Abbey's 'Medieval Mayhem' Takes Kids Through Knight School
7
Mind-Reading Musical Instruments
EEG Technology Lets You Use Your Mind to Make Sounds
6
Inspirational Science Events
Inspirefest Family Fringe Taught Kids About the Potential of Sciences
5
Printed Museum Artifacts
The Benjamin Harrison Presidential Site is Sharing Free Printed Artifacts
4
Children's Reading Festivals
The WordPlay Reading Festival for Kids Encourage Childhood Literacy
3
War Veteran Resource Apps
'Objective Zero' Connects Veterans to Talk About Mental Health
2
Celebrity-Endorsed AIDS Awareness PSAs
Charli XCX Stars in This New Kielh's Ad for amfAR
1
Traffic-Free Urban Cycling Events
The HSBC UK City Ride Series Gives Families a Safe Cycling Route
Related Ideas
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Flavor-Forward Lip Treatments
Sweet July Skin's Lip Treatments are Fruity & Antioxidant-Rich
Blue Light Awareness Campaigns
The Vaseline Screen Block Campaign Informs Gamers of Hidden Damage
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Zero Waste Lipstick Launches
Cloud Beauty Unveils 'Zero Waste Lipstick' at Luxe Pack Shanghai
Luxurious Nude Lipstick Lines
Christian Dior Debuts Its 2025 Addict Nudes N'Roses Collection
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Blurred Cosmetic Campaigns
MAC Cosmetics and Ella Gross Promote Innovative Powder Kiss Formulas
Mini Lip Balm Trios
Summer Fridays' The Sweet Summer Minis Set is Available at Sephora
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Y2K-Inspired Denim Campaigns
Gap Debuts ‘Better in Denim’ with KATSEYE for Fall 2025
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Ice Pop-Inspired Lip Stains
Fun, Fruity Popsicle Pouts Recreate the Look of Popsicle-Stained Lips
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Soda-Inspired Jumbo Lip Balms
Space Camp Wellness x Olipop Created Clean, Nostalgic Lip Hydrators
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Purposeful Limited-Edition Lipsticks
Nice Cans x Cheekbone Beauty Unveil the Launch of 'Haki'
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
Mood-Driven Nail Polish Products
The Lights Lacquer Core Collection Has 12 Hues
Thematic Holiday Makeup Lines
NYX Unveiled its Treat-Inspired Holiday 2025 Collection
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Curated On-The-Go Beauty Sets
Sephora Launches The Sephora Favorites MVP Kit and The Courtside Kit
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Crayon-Style Hybrid Makeup Products
Thrive Causemetics Boasts the Two-In-One Lipstick + Liner
Summery Lip Balm Activations
e.l.f. Cosmetics Spotlights Its Melting Lip Balm at Coachella
Fun-Filled Sunscreen Campaigns
Supergoop! x Liza Koshy Make SPF Fun with the 'Feel Super' Campaign
Nostalgic Love-Inspired Collections
Stella McCartney Presents the Summer of Love 2025 Capsule
Blind Box Eyewear Collaborations
POP MART and Lenskart Team Up for an Adorable Eyewear Capsule
Juicy Pink Lip Shades
Pepper Pout Introduces the Playful Brunch? Shade
Cheeky Lip-Gloss Beauty Campaigns
NYX Professional Makeup Launches its 'If You NYX You Know'
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Calming Neurocosmetic Skincare
Skin to Mind Bridges the Gap Between Dermatology and Neuroscience
Self-Aware Cosmetics Campaigns
Mac Cosmetics Embraces the ‘Nepo Baby’ Narrative in 'Born Famous'
Y2K Lip Gloss Campaigns
Lancôme’s Juicy Kissing Web Stars Celebs from Hit 2000s Shows
Breastfeeding Kit Collabs
Willow x Caraa Launch a Baby Pouch for Breastfeeding Awareness Month
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
In-Game Pride Month Events
Riot Games is Hosting Pride Month Events in League of Legends
Socially Supportive Lip Oils
Dr. PAWPAW'S Glimmer Glaze Nude Lip Oil Supports a Good Cause
Nostalgia-Driven Makeup Launches
The Huda Beauty Strawberry Latte Collection is Y2K-Inspired
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Hydrating Crayon-Style Lip Products
Tom Ford Beauty Spotlights the Runway Lip Stylo Matte
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Pink Beauty Advent Calendars
IPSY Debuts Its Coveted 25-Day Advent Calendar
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Radiant Post-Exercise Campaigns
ASICS' Get The Glow Highlights the Beauty Benefits of Movement
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
K-Pop Beauty Campaigns
Colgate Featured Icon IU in a New Oral Care Campaign
Sardine-Inspired Lip Serums
Wonderskin Shared an Unexpected Lip Serum Oil Shade for April Fool's
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Saloon-Style Beauty Pop-Ups
Clarins' Sweetheart Saloon Celebrates New Lip Products & Shades
Cheeky Infant Formula Campaigns
Good Start® Debuts the Stigma-Addressing 'Suck It' Campaign
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Beauty-Infused Oral Care Events
Colgate's Toronto Optic White Renewal Launch Was Hosted at Lip Lab
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Beauty Tattoo Pop-Ups
Wonderskin is Celebrating a New, Limited-Edition Black Vinyl Lip Stain
Multi-Use Lip Product Holders
ColourPop Cosmetics & PopSockets Teamed Up to Make ColourPopSockets
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Heart-Themed Makeup Collections
ColourPop Debuts its 'Heart to Get Valentine’s Day Collection'
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Empowering Lip Crayons
Thrive Causemetics Debuts the EmpowerMatte Precision Lipstick Crayon
Black-Colored Lip Tint Sets
The rom&nd Black Lip Trio Edition Taps into Punk and Goth Subcultures
Tinted Lip Oil Launches
Charlotte Tilbury Debuts Its New Unreal Lips Healthy Glow Nectar Oil
Cafe-Inspired Eyewear
MUSE Turns Matcha and Coffee Culture into Wearable Frames
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Peach-Inspired Makeup Series
ColourPop Launches the ‘Sweet Peach’ Collection as Color of the Month
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Subtly Staining Lip Tints
essence Hydra Kiss Lip Tints Come in Six Shades
Lash Brand Expansions
Lilly Lips Marks Lilly Lashes’ Expansion Into Color Cosmetics
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Mental Wellness-Promoting Tote Bags
L.L.bean Marks Mental Health Month with the Analog Tote
Concealer-Inspired Lip Glosses
Huda Beauty's LightCealer, MidCealer & RichCealer Revive Y2K Style
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Pride Month T-Shirt Lines
The 'Love is a Human Right' Line Celebrates the 2SLGBTQIA+ Community
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Press-On Nails Rebranding Efforts
Kiss Products Inc. Relaunches Under 'NEW. MORE. BETTER.' Banner
LGBTQ+-Celebrating Luxe Watch Designs
GUESS Watches Introduced Its 2025 Worn with Pride Capsule
Month-Long Beauty Pop-Ups
Revlon Canada Celebrates National Lipstick Day with an Exclusive Pop-Up
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
UV-Activated Sunglasses
The goodr x Cheetos Collection Shares Bold, Playful Designs for Snackers
Pre-Paired Lip Kits
Kylie Cosmetics' Glossy Lip Kit Plays Off of Original, Viral Lip Combos
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Strategic Social Good Partnerships
Prenetics' IM8 Health Supports Vitamin Angels
Boldly Inclusive Hair Campaigns
Splat Hair Color Announces That Every Shade Tells a Story
Breast Cancer Awareness-Focused Mascaras
Thrive Causemetics Debuts the Pink Bow Mascara
Shade-Matching Pop-Ups
Sculpted by Aimee's Base Camp Tour Recommends the Best Shade & Formula
Vibrant Medical Scrub Collections
Blue Sky Scrubs Has Introduced Its 2025 Summer Collection
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Effortless Minimalist Makeup Products
No Makeup Makeup® Introduces a New Blush & Lip Color
Star-Studded Lip Gloss Campaigns
Lancôme Celebrates Juicy Tubes Legacy with Y2K with 'Kissing Web'
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
AI-Assisted Women’s Health Platforms
Pinky Promise Offers No-Judgement Gynaecologist Consultations
Reassuring Leakproof Underwear Campaigns
Knix and Kristen Bell Launch the You're Good Campaign
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Adorable Pride-Celebrating Beauty Sets
TONYMOLY Debuts a Limited-Edition Pride Collection
Co-Branded Public Exercise Sessions
Invisalign and Mindbodygreen Debut 'Strong Moves'
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Colorful Sampling Windows
7UP's Pink Refresh Window Brings a Splash of Color to UK Cities
Beauty Retailer Fundraising Campaigns
Superdrug and Switchboard Partnered for LGBTQIA+ Support
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Youth Vision Care Events
OneSight EssilorLuxottica, Oakley, and Kylian Mbappé Joined Forces
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Limited-Edition Pink-Forward Collaborative Capsules
Janie and Jack Debut the TH!NK P!NK Collection
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Charitable Mother's Day Initiatives
Knix Partners with Baby Love to Give Back to the Community
Lip Product Revivals
rhode's Most Requested Lip Tints and Treatments are Now Here to Stay
Utility Style Capsules
A. SOCIETY x New Era Utility Capsule Introduces Magnetic Caps and Eyewear
Social Good Gifting Ranges
The Virgin Experience Days Gifts for Good Collection is Purposeful
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Soccer Equipment Donation Programs
Subaru of America is Running the Gear for Good Program
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Optimism-Focused Charitable Campaigns
LG Electronics Canada Ran the Optimism Meter Campaign
Empowering Global Summer Campaigns
Sunglass Hut Presents the Own Your Moment Campaign
Charitable AIDS-Focused Medical Scrubs
HYPOTHESIS & (RED) Tackle HIV/AIDS Prevention & Treatment
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign