On top of exploring some of the most cutting-edge ideas in virtual and augmented reality, the top August 2017 multimedia ideas also venture into the exploration of immersive mixed reality experiences.
Some of the newest explorations of mixed reality take the form of mobile games, board games, as well as engaging product displays that invite consumers to gain a deeper understanding of their favorite products.
Although virtual, augmented and mixed reality experiences are often thought of as solo adventures, ideas like Medium's 'Studio Share' and 'Echelon' make it possible for two people to come together and experience the same virtual environment. This speaks to the way the future of everything from entertainment and marketing to collaborative art tools will be shaped by immersive multiplayer experiences.
Top 40 Multimedia Concepts in August
40
WiFi Light Bulb Cameras
The 'Tovnet' WiFi Security Camera Fits into Any Light Socket
39
Bluetooth Artwork Speakers
The VisualSonic Wall Mount Music Devices Hide Speakers Inside Artwork
38
Artful Multi-Sensory Restaurants
'Tree by Naked' Offers an Immersive Dining Experience
37
Skeletal Microphone Designs
The Skeletor Microphone's Exterior Appearance Will Make You Shudder
36
High-Tech Tag Games
Tag Team Inc. is Reinventing Laser Tag with 3D-Printed Weapons, AI and Drones
35
Discreet AR Wearables
This Innovative Ring Design Allows AR to Be Easily Integrated into Life
34
Cartoon Character Security Cameras
The Minion HD WiFi Security Camera Makes Equipment Friendlier
33
Augmented Reality Museum Apps
'Reblink' Brings Classic Historic Paintings to Life
32
VR Concert Films
Queen is Now Sharing a 'VR the Champions' Experience Online
31
Noise-Banishing Travel Headphones
These AKG Headphones Blend Compactness With Style & Performance
30
360-Degree Content Projectors
The BroomX MK Player360 Projection Systems are Immersive
29
Solar-Powered Headphones
The Bluetooth Solar Headphones Harness Sun Power When You're Outside
28
Modern High-Performance Turntables
The Victrola Modern Three-Speed Bluetooth Turntable is Chic
27
Virtual Reality Advertisements
Google is Experimenting with Ads to Be Placed Inside of VR Worlds
26
Mixed-Reality Board Games
'Echelon' is a Hololens Game That is Like Star Wars' Holochess
25
Inexpensive AR Headsets
The 'Mira Prism' Headset Has Been Unveiled at a Cost of Just $99
24
Omni-Industry AR Headsets
The Lenovo DaystAR Augmented Reality Headset is Multifunctional
23
Malleable Waterproof Headphones
The LEOPHILE EEL Wireless Neckband Headphones are Comfortable
22
Lightweight Projection PCs
The Lightank W100 Mini Projector Computer Runs Windows 10
21
3D-Enabling Camera Cases
The Vitrima Lens Turns the GoPro into a 3D Recording Device
20
Biometric Screening Booths
The CLEAR Booth Identify Travelers with a Fingerprint or Eye Scan
19
Portable Car Exhaust Speakers
The Porsche Design 911 GT3 Bluetooth Speaker is High-Quality
18
Facial Recognition Tickets
Bristol Robotics Lab is Developing the Future of Ticketing in the UK
17
AI Technology Headphones
The Nakamichi 'EDGE' AI-Enhanced Wireless Headphones are Advanced
16
VR Espresso Machines
Google's Daydream Team is Experimenting with Training in VR Environments
15
Mixed Reality Cognac Displays
Rémy Martin's Alcohol Display Comes to Life with Microsoft HoloLens
14
Interactive Bear Toys
Roby d'Bear is a Robot That Blurs the Lines Between Tech and Reality
13
4K Cinema Screens
The Samsung Cinema LED Screen Aims to Replace Traditional Projectors
12
Collaborative VR Studios
Medium's 'Studio Share' Lets Artists Sculpt Together in Virtual Reality
11
VR Physics Games
'4D Toys' is a Physics-Based Puzzler Set in a Virtual World
10
Mixed-Reality Mobile Games
Brave Explorers Brings IRL Gamescapes to Life With its Mobile App
9
Gaming Immersion Headsets
The Razer Tiamat 7.1 V2 Gaming Headset is Packed with 10 Drivers
8
Musical Band Collectibles
Airspoken's Band Merchandise Helps Fans Instantly Access Digital Content
7
Retro HiFi Speaker Units
The Klipsch Forte III Floor Standing Speakers are Stylish and Functional
6
City-Specific Emojis
The 'Torontomoji' Pack by Hayley Thomas Celebrates Famed Toronto Iconography
5
VR Design Apps
'Google Blocks' Uses a Simple Interface for Building Models in Virtual Reality
4
Audio Tone Tickets
Ticketmaster and Lisnr's Breaking the Ticket Replaces Tickets with Audio Data
3
Angled Tablet Design Stands
The DraftTable iPad Pro Drafting Stand Stabilizes the Device for Work
2
Collaborative VR Apps
Volkswagen Group is Using Long-Distance VR Apps to Foster Teamwork
1
Ergonomic Comfort Earphones
The Massdrop x Sennheiser HD 6XX Headphones Don't Block Out Noise
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Personal Computer-Based VR Headsets
Pimax Debuts Three New Models at CES 2026
Retro Gaming Controllers
Hyperkin Partners with ModRetro for M64-Compatible Designs
Experimental Phone Concepts
Modular Magnetic Interconnection Technology Roots Tecno’s MWC Concepts
Mixed-Reality Theme Parks
DreamPark is Capturing the Attention of Digital Adventurers
Interactive Gaming Cubes
The Rubik’s WOWCube Combines Digital Play with Tactile Puzzle Mechanics
Small-Space VR Platforms
Snack VR Operates in Just Five Square Meters
Automated Retail Concepts
VenHub Smart Stores Use Ai & Robotics to Redefine a Shopping Experience
Spacefaring VR Adventure Games
'Star Wars: Beyond Victory' is Coming Soon to VR Headsets
Collaborative Image Generators
AI Monster Creates Branded Images Collaboratively Within Chat Rooms
VR Creation Platforms
Chop Reality Lets Users Create and Share Personalized VR Worlds Easily
Interactive AI Storytelling Platforms
Character.AI Introduced Books Mode
AR Rug Visualizer Tools
Rugs.com Launches Its Augmented Reality Visualization Tool
Modular Puzzle Speakers
Merge Speaker Concept Separates Music into Rearrangeable Sound Modules
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Ghoulish Metaverse Games
The Monster High Roblox Experience Invites Players into a Spooky School
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Immersive XR Board Games
SPORTRACK is Powered by AI and Physical Learning
Moon Scanner AR Lenses
Xbox and Snapchat Launched a First-of-Its-Kind Augmented Reality Lens
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Immersive Multimedia Experiences
Moment Factory's Aura Installations an Highly Impressive
Ambient Sound Devices
Mur Mur Generates Evolving Audio from Simulated Digital Worlds
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Immersive Recovery Therapies
NeuroAnimation Technology Promotes Motor Recovery & Brain Health
AR-Enabled Messaging Systems
The 'FAVOR' AR Message Concept is Highly Interactive
Mixed-Reality Fitness Applications
Kinneta Showcased a Variety of VR Fitness Apps at AWE 2025
Interactive Holographic Companions
Imagix is a A First-of-Its-Kind Friend for Kids
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Ai-Powered Metaverse Collaborations
Futureverse Strengthens Its Reebok Impact Collaboration
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Pop-Up Streaming Service Experiences
EE and Netflix Partnered for an Immersive Experience
Face-to-Face Game Consoles
Board Merges the Best Features of Board Games and Video Games
Digitized Music Group Experiences
Toca Boca Partners with KATSEYE for a Unique Digital Experience
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Immersive Character Experiences
Sanrio Brings Kuromi to Life with an Interactive KCON Activation
Interactive Digital QSR Experiences
McDonald's Launches 'McDonaldland VR'
Personalized Gaming Experiences
Roblox Introduced 'Roblox Moments' for Capturing In-Game Content
Immersive Gaming Lands
Minecraft World Brings the Game to Life in a Theme Park
Gaming Lifestyle Collections
Toca Boca and MINISO Blend Retail with Digital Rewards
Virtual Live-TV Experiences
DIRECTV Launches Its DIRECTV on Meta Quest Viewing
Immersive Superhero Attractions
Warner Bros. Gamifies Superman Storytelling with Gameplay
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Enhanced Mobile Gaming Platforms
Samsung Showcased its New Gaming Hub at CES 2026
Consumer Holographic Photo Frames
Looking Glass Musubi Frame Launches on Kickstarter
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
AI-Powered VR Toolkits
Meta's Agentic Workflow for IWSDK Democratizes WebXR Development
AI Companion Holograms
Project AVA Introduces a 3d Holographic AI Companion System
AI-Driven Full-Body Motion Games
HUUCH Expands Interactive Entertainment with New Tech
Collaborative Esports Tour Events
Intel and Team Liquid are Bringing Experiences Global
Comprehensive XR Lineups
Goertek Spotlights Its Extended Reality Range at CES 2026
AI-Enhanced Virtual Reality Therapies
PsyTechVR Offers Clinicians & Patients Sophisticated Tools
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
AI Marketing Features
Adweek Introduced Its Agentic AI Insights With ADWEEK Possible House Chat
Immersive Auto-Focused Artistic Experiences
Lexus Explores the Relation Between Humans & Mobility
AR-Powered Library Experiences
Snap and LePub Partner with National Library Board of Singapore
Interactive Convention Activations
LEGO SMART Play Transforms Comic-Con into Immersive Experiences
AI-Powered Virtual Worlds
Google's Project Genie Turns Text Prompts Into Traversable Worlds
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Smart Mirror Platforms
loook.ai Helps Brands and Retailers Transform Retail with AR Mirrors
Interactive Digital Humans
Beyond Presence Enables Real-Time Humanlike Video Agents at Scale
Artful AR Experiences
The Incredible Unknowns of the Louvre is a Free, Interactive AR Experience
Immersive Pediatric Imaging
Philips and Disney Create Child-Friendly MRI Experiences
Multi-Sensory Character Toys
Moose Toys Combines Scents, Sounds and Fog-Based Play
Wearable Olfactory VR Modules
Institute of Science Tokyo Introduced Scent Headset Prototype
Ai-Enhanced Media Studios
Through Google Cloud, Emtek Group Boasts the Studio of the Future
Immersive Virtual Reality Concerts
IMMERSION VR Concert Film Brings Fans Virtually on Stage
AR Virtual Space Hangouts
Meta Hyperscape Capture Now Supports Communal Hangouts Anywhere
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Immersive Educational Museum Experiences
The National Animation Museum and IndieCade Partner
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Ice Cream-Branded ASMR Studios
Magnum Canada's ASMR Studio is Unique and Experiential
Marketing Simulation Tools
Novela AI Marketing Simulation Trains AI Collaboration And Strategy
Spatial Awareness Headphone Models
The Spherephones Use Spatial Music to Connect Users to Robots
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
Shared Reality Entertainment
Sony Pictures invests in Cosm to expand Shared Reality entertainment
Real-Time 3D Engines
Unity Enables 2D, 3D, VR & AR Project Development Across Industries
AI Mood Board Apps
Google's Mixboard Turns Ideas into Polished Presentations
Multimodal Social AIs
Meta’s Muse Spark Enables Image and Social Awareness
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Ritual-Based Mobile Design
ECAL and Google Explored Hardware Inspired by Everyday Habits
Immersive Blood Donation
Samsung and Abbott Use Galaxy XR to Create Calming Donor Experiences.
Experiential Tabletop Launches
MindWare Brings Immersive Game Demos to Gen Con 2026
Conversational Video Discovery
Youtube Introduces AI-Powered Search with Interactive Responses
Comprehensive Smart Living Visions
MOVA Debuts 'Infinite Smart Universe' Concept at AWE 2026
Augmented Reality Headphones Systems
Brandenburg Labs Demonstrates Its Okeanos Pro System
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Multiverse Research Platforms
Multiverse Theory Explores The Possibility Of Multiple Universes
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Interactive Creation Platforms
Build Interactive Worlds Easily With the Free Platform From Rooms
Dynamic In-Game Integrations
Adrenaline Interactive Unveiled Brand Fusion AI
Hybrid Entertainment Venues
Playdium Vaughan Blends Arcade Games, AR Attractions and Event Spaces
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Interactive AI Headsets
The Samsung Galaxy XR Runs the Android XR Platform
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
Productivity Co-Working Games
On-Together: Virtual Co-Working Turns Focus Sessions to Shared Play
AI Creative Hubs
Creatorcube AI Unifies Image, Video, Audio, and Text Generation in One Workspace
Interactive Travel Publications
Destination Niagara Combines Storytelling with Trip Planning
Prescriptive VR Therapy Platforms
VA Rolls Out Mynd Immersive MyndXR Across 45 Centers
AI Creative Platforms
ImagineArt Combines AI Image, Video, And Creative Tools In One Platform
Industry-Advancing AI-Powered Innovation Tools
3M is Presenting a Suite of Tech Advancements
Generative AI Creative Platforms
Dentsu Launched Idea Builder Built Natively on Google Cloud
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Extended Platform Support Agreements
Unity and Meta Extend Their Multi‑Year Platform Agreement
Audio Journalism Platforms
Spotify Converts Long-Form Magazine Articles Into Audio Experiences
Omnichannel Retail Media Networks
Target's Roundel Expands Advertising Across Streaming and Stores
Craftsmanship-Focused Design Exhibits
August Sandgren & Origin Made Presented the Maker's Gallery
AI-Based Conversational Product Interfaces
3M Debuts Ask 3M & Expands the 3M Digital Materials Hub
Product Discovery Communities
MillionShip Turns Product Discovery Into A Playful Experiences
Creator-Inspired Board Games
MrBeast Brings His Viral Challenges and Competition Style Home
Spatial Utility Tools
Boost Productivity With Mixed Reality Tools Using Widgets App
Immersive Art Travel Programs
Marriott launches artist residency stays
Web-Based VR Games
Slice of Music Delivers an Interactive Rhythm Game for Apple Vision Pro
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Digital Craft Platforms
The Apple and Design Miami Collaboration Explores Creative Innovation
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Interactive Demo Platforms
Arcade Enables Fast Creation And Embedding Of Interactive Product Demos
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Emotionally Aware AI Avatars
Gemini Audio Powers Real-Time Voice Interactions
Video Marketing AI
Overlap AI Introduces Multimodal Agent For Autonomous Video Editing
In-Game Music Experiences
Toca Boca Integrates Music From Major Artists Into Gameplay
Digital Sharing Platforms
Venture Vault Enables Innovators to Share Ideas and Collaborate
Humanoid Robot Showcase Events
MWC Shanghai Highlights AI-Powered Robot Competitions
Interactive Data Experiences
Macrodata Refinement Lets Users Classify Data Through Emotions
Interactive Knowledge Mapping Tools
Concept Mesh Untangles Complex Topics Into Simple Visual Maps
Retail Media Leadership Communities
RETHINK Retail Launches Executive Media in Retail Community
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Media Tracking Tools
Media & Learning Tracker Organizes Books, Courses, And Podcasts
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game
Event Memory Platforms
Media Vibes Makes Group Photo Collection Simple And Collaborative
Modular Corporate Workspaces
Oculus Design Studio Unveiled Nestle IT & Digital Hub in Bangalore
AI 3D Game Creations
Exists Lets Anyone Create Multiplayer 3D Worlds Using Simple Text Prompts