With the rising popularity of air travel, airline marketing campaigns have evolved tremendously. No longer limited to glossy magazine ads and eye-catching posters, airlines are now thinking of new and creative ways to promote their services.
One of the unique ways that airlines have been catching the eye of consumers is by using their own planes as the backdrop for new campaigns. For instance, as part of its MyStopover campaign, Icelandair created a plane that recreates a Northern lights experience on-board. Similarly, Japanese airline All Nippon Airways gave several of its jets a Star Wars-inspired makeover to promote the release of the new film.
Another way in which airlines are catching the attention of consumers is through social media. These airline marketing campaigns are often fun, interactive and highly visual, making them particularly appealing to millennials. Examples of social media-based airline campaigns include Wow Air's SnapTraveler campaign on Snapchat and EasyJet's Orange Monday campaign on Twitter.
36 Examples of Airline Marketing Campaigns
35
Colorful Airline Rebrands
The Alaska Airlines Rebranding Effort Include a New Visual Design
34
Otherworldly Travel Ads
These Ads for Azul Airlines Show the Ease of Discovering New Worlds
33
Aurora Borealis Airplanes
Icelandair's Hekla Aurora Recreates a Northern Lights Experience Inside
32
Family-Friendly Flight Experiences
Emirates Airlines Caters Its Service to Travelers with Children
31
Creative Airline Listings
Lufthansa Airbnb Listings are Aiming to Increase Flight Bookings
30
Disney Princess-Themed Aircrafts
This Airline Design & Promotion is Inspired By Disney's 'Moana'
29
Vibrant Airline Birthday Campaigns
The easyJet 20th Birthday Campaign Looks Back on Trips Taken
28
Satirical Airline Ads
Royal Jordanian's Quirky Ad References Trump's Anti-Immigration Claims
27
Copycat Branding Kits
Scoot Airlines' Makes It Easy for Rival Brands to Copy the Competition
26
Galactic-Themed Jets
These Commercial Jets are inspired by the Star Wars Universe
25
Uplifting Blue Monday Campaigns
The EasyJet Orange Monday Campaign Aimed to Elevate #BlueMonday
24
Olympian Selfie Billboards
United Airlines' Olympic Ads Photograph Staff and American Athletes
23
Recipe-Based Travel Promotions
This Campaign Rewards Travelers for Their Culinary Creations
22
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
21
Spoiled Celebrity Airline Ads
This Ad Features Jennifer Aniston in a Luxury Emirates Airline Plane
20
Cloud-Based Art Museums
'IJC' is an Online Art Museum That Showcases "Cool Japan"
19
Tourist Simulator Billboards
This Travel Marketing Stunt Gives a Real-Time Tour of NYC
18
Airline Seating Pranks
WestJet SmartSeats Commercial Fakes Self-Boarding Chairs for April Fool’s
17
Surprise Valentine's Proposals
WestJet Helped Two Torontonians Pull Off a Romantic Proposal
16
First Class Tour Apps
Virgin Atlantic Airways Launches Augmented Reality Planeview App
15
Beer-Paired Airline Ads
This KLM Ad Boasts of the Airline's Ability to Serve Fresh Beer on Board
14
Travel Upgrade Games
Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
13
Surreal Airline Ads
This British Ad Features a Strange Flower-Covered Person and a Giant Woman
12
Olympic Travel Ads
United Airlines' Olympic Advertisement Showcases Its Partnership with Team USA
11
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
10
Personalized Inflight Magazines
TAM Airlines Created Customized Reading Material for Travelers
9
Simplified Airline Promotions
This Comical Commercial Tells Consumers That KLM is an Airline
8
Sci-Fi-Themed Airplanes
Japanese Airline ANA is Flying Star Wars Airplanes Around the Globe
7
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
6
Welcoming Airline Ads
This Air Canada Campaign Appeals to Americans Flying to Canada
5
Unexpected Airline Adventures
Westjet Provided Customers with an Upgraded Vegas Experience
4
360-Degree Advergames
Turkish Airlines' 'WingoFlies' is the First-Ever 360 YouTube Video Game
3
Travel-Oriented Olympic Ads
Air Canada's 'Fly the Flag' Ad Celebrates the Beauty of Travel
2
Fantasy Flight Simulators
Thomas Cook Airlines' Virtual Reality Viewing Previews Its Fleet
1
Comedic Air Safety Videos
Air New Zealand Promotes Safe Flying Through a Hollywood Parody
Related Ideas
Plane-Inspired Vehicle Designs
This Mercedes-Benz Concept Vehicle by Al Yasid Balances Aesthetics
Dog-Friendly Airlines
BARK Air is a First-of-Its-Kind Airline for Dogs
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Double Bed Airline Upgrades
Japan Airlines Elevates its First Class Suites with Larger TVs
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Flying Car Concepts
Alef Aeronautics Comes Closer to Making Flying Cars a Reality with Model-A
AI-Powered Marketing Services
Skai Offers Omnichannel Marketing Through One Login
Thai Airline Amenity Kits
Thai Airways Unveils the New Royal Silk Amenity Kits for Passengers
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Relaxing Airplane Seat Designs
The Tranquil Airlines Seating Technology Has a Rocking Mechanism
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Rewarding Travelwear Collections
Fruit of the Loom and Southwest Airlines Made Travel Uniforms
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Premium Skincare Amenity Kits
JetBlue's Mint Airline Amenity Kits Feature Multiple New York Brands
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Flight-Inspired Collaborative Apparel
The Elderstatesman and Air Drake Launch a Capsule Together
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Inflight Snack Stations
United Introduced Self-Serve Grab-and-Go Stations for Economy Fliers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Luxurious Amenity Kits
EVA Air Teams Up with Giorgio Armani and Jason Wu for a New Travel Kit
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Upgraded Airline Cabin Products
Lufthansa Launches Its Allegris Product for Premium Customers
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Luggage-Honoring Fashion Collections
The Louis Vuitton 'Flight Mode' Collection is Travel-Ready
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Festive Airline Post Boxes
easyJet's Letters to Santa Campaign Supports Traveling Families
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Engaging Airline Platforms
KLM Royal Dutch Airlines Launches a New Travel Well Platform
Sustainable Air Travel Concepts
The Airbus Airspace Cabin Vision 2035+ Concept is Eco-Focused
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Airline Amenity Add-Ons
Etihad Airways Launches a New Amenity Kit and Loungewear Selection
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Inclusive Amenity Kits
Formia Launches the New Business Class Amenity Kits for Japan Airlines
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Feature-Rich Airport Apps
The 'byAir' App Offers Indoor Maps, Transport Options and More
Accessible Airline Seats
Delta is Incorporating Seats to Support Travelers with Mobility Issues
Multi-Generational Travel Deals
easyJet Holidays' Grans Go Free Supports Affordable Family Travel
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Premium Airplane Amenity Kits
Emirates Presents Its New Bulgari Amenity Kits for Travelers
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Entirely Business Class Aircrafts
BermundAir Presents its Aisle Class with New Seating
Sports-centric In-Flight Entertainment Systems
Air Canada Introduces New Live TV Sports Channels
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Eco-Friendly Aviation Startups
Ecojet Will Offer Hydrogen-Electric Flights With a Green Ethos
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Kid-Friendly Aviation Programs
easyJet's Summer Flight School Challenges Gender Stereotypes
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Upcycled Aircraft Luggages
Emirates Launches a Collection Made from Upcycled Aircraft Interiors
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Revisited Inflight Menus
Alaska Airlines' Greatest Hits Menu Brings Back Favorite Inflight Meals
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Airline Merchandise Capsules
Virgin Atlantic Launches a Merchandise Collection for Travelers
Inflight Non-Alcoholic Beers
Athletic Brewing Company & JetBlue are Serving Non-Alcoholic Beer
Best Time to Travel Tools
KAYAK Recommends the Best Days to Book Flights and Hotels
Pop Culture Airline Costumes
easyJet's Crew Traded easyJet Uniforms for Iconic Eurovision Outfits
QSR Summer Promotions
Starbucks Canada Offers Mobile Ordering and Rewards at Canadian Airports
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Comfort-Focused Business Features
Uber Launches a Series of Features to Benefit Business Travelers
Soda-Themed Airline Competitions
JetBlue and Pepsi are Raffling a Trip to Quito, Ecuador
Airline Clothing Rentals
Japan Airlines is Launching a New Clothing Rental Service for Passengers
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Opulent Airline Kits
Hawaiian Airlines Elevates the In-Flight Experience with Stylish Amenity Kits
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Valentine's Day Flight Promotions
PLAY Airlines Ran Valentine's Day Deals This Year
Inclusive Braille Integrated Planes
United Airline Builds Braille into its Plane Cabins
Airplane Apology Agreements
Carter's is Easing the Travel Journey for Families with Fussy Flyers
Elevated In-Flight Menus
Delta Airlines Enhances its Onboard Experiences with Upgraded Menus
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Premium In-Flight Cosmetics
Thirteen Lune and American Airlines Partnered for Onboard Amenities
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Marketing Insights Databases
Affinity Solutions Launches the Marketing Insights Platform Comet
Low-Cost International Flights
PLAY Announced Flights from Hamilton, Canada to Frankfurt
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic