From Boomer-specific internships to functional support beverages, this list of 50 Boomer trends in 2020 acknowledges the wide spectrum of the highly influential demographic.
2020 has been a tough year for all, but that didn't stop Boomer-specific innovations from coming through. At the top of this list, is the previously mentioned Boomer Internship, a program run by Thinkerbell which provides consumers over 50 with a five-week paid internship in the creative field. Other innovations include numerous health and wellbeing-related products. Some standouts include the Boomer-specific CBD companies, which focuses on helping those less comfortable with the substance better understand the benefits, while helping to differentiate it from THC strains. This year, CBD brand Boomer Natural Wellness partnered with pro golfer Brandt Jobe to help spread awareness for the benfits of CBD.
Top 50 Boomer Trends in 2020
From Boomer-Specific Internships to Functional Support Beverages:
Ellen Smith — Jan 24, 2021 — Life-Stages
51
Accessible Mobility Scooters
The Conceptual 'ILY-Ai' Wooden Electric Scooter is Well-Balanced
50
Ageless Beauty Portraits
The September Issues' Gucci Beauty: 60+ Story Features Models 60 and Over
49
Social Distancing Visitation Pods
'The Social Contact Pod' Mitigates Contamination Risks
48
Wraparound Reading Glasses
EyeWris' Flexible Eyewear Design Comfortable Wraps Around the Wrist
47
Connected Home Calendars
Skylight Debuted a Schedule-Synchronizing Calendar Just in Time for Fall
46
Accessibility-Focused Vacuum Cleaners
The 'Vivo' Vacuum Helps Seniors Maintain Their Independence
45
Collagen-Promoting Skincare
Glotrition Supports a Glowing Complexion with Its Leading Skincare
44
Body Temperature-Regulating Wearables
The Embr Wave Bracelet Cools or Warms with One Touch
43
Boomer-Specific Creative Interships
Thrive@55 is an 8-Week Fully-Paid Internship at Thinkerbell
42
Chained Wearable Phone Cases
CROSS/PHONEZ's Ball Chain Cases are Vibrant and Colorful
41
Independence-Focused Eldercare Apps
The 'Dooinwell' App Helps Family Members Stay in Touch
40
Senior-Focused QSR Meals
McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown
39
User-Friendly Content Players
The Conceptual 'DVDISC' Helps Seniors Enjoy Their Favorite Content
38
Inclusive LGBTQ-Friendly Retirement Homes
Living Out is the Ideal Place for LGBTQ Seniors
37
Social Media Postcard Services
The GramGram Service Now Lets Users Send Instagram Postcards
36
Outdoor Drive-In Movie Theatres
Cadillac Fairview is Unveiling Charitable Outdoor Movie Events
35
Cellular Nutrient Powders
Mitopure Counters Age-Related Cellular Decline
34
Remote Learning In-Person Tutors
The Zutor Concierge Helps Families work-and-learn-at-home
33
Priming Anti-Aging Moisturizers
The Ere Perez Moringa All-beauty Crème Boasts "Star" Ingredients
32
Mature Hair Support Cosmetics
The Hair Biology Collection Supports the Needs of Women Over 50
31
Post-Menopausal Skincare Concentrates
Korres' White Pine Meno-Reverse™ Formula Targets Aging
30
Boomer-Specific Solo Travel Agencies
Tucan Tavel Offers Solo Holidays for Adventurous Baby Boomers
29
Pop Culture Burger Promotions
foodora and Burgers N’ Fries Forever Launched the OK BOOMER Burger
28
D2C Fragrance Kits
Snif Helps Consumers Experience a Scent Before They Buy
27
Collagen-Boosting Beauty Oils
Olie Biologique and Melissa Meyers Teamed Up on a New Serum Product
26
Menopause-Centric Community Features
The Peanut App is Planning on Launching a New Digital Space
25
Boomer-Centric Virtual Health Platforms
Project Three Six Twelve Offers Plans for Women Over 40
24
Hilarious Dad Joke Cards
This Set of 300 “Dad Jokes” Includes Punny Yet Cringe-worthy Prompts
23
Grandparent Dessert Contests
Silk Offers Grandparents $10,000 to Taste-Test Plant-Based Desserts
22
Independent Daily Check-In Apps
Snug Safety is an App That Helps People Living Alone Feel Secure
21
AI-Generated Senior TV Platforms
iQIYI Created an AI Seniors Mode for Content Generation
20
Menopausal Skincare Bundles
The Emepelle Serum & Night Cream Duo Rejuvenate and Rebalance Skin
19
Boomer-Targeted Yoga Apps
Yoga for Seniors & Adults is an App that Helps with Mobility
18
Hormone-Free Menopausal Relief
Bonafide's Product Delivers Relief from Hot Flashes & Night Sweats
17
Family-Friendly Theme Park Packages
Disney's Grand Adventure is for Grandparents and Grandkids
16
Skip-Generation Two-Day Events
Sea Island's Gran-Con is for Grandparents & Grandchildren
15
Tablet-Based Trackpad Support
Apple Will Enable Older Generations of iPads to Access a Trackpad
14
Thickening Aging Hair Kits
Better Not Younger's Nourish + Restore Kit Includes its Scalp Serum
13
Optimistic Menopause Podcasts
The ECHO's Menopod Explores Fashion, Sex, the Workplace, and More
12
Communal Food Delivery Services
Zoomers to Boomers Helps Deliver Groceries to the Elderly
11
Nourishing Mature Skincare
SeeMe Beauty's Products are Specifically Formulated for Mature Skin
10
Functional Senior Support Beverages
This Nestlé Functional Milk Product is Launching in China
9
Rival Retirement Car Ads
The BMW Retirement Commercial Boasts CEO of Mercedes Benz, Dieter Zetsche
8
Insightful Menopause-Tracking Apps
Caria Helps Users Track Their Menopause Symptoms
7
Empowering Investment Campaigns
PEWIN's Latest Campaign Addresses Gender Parity in Investing
6
Heartwarming Musical Holiday Ads
Erste Group's Ad Reignites an Elderly Man's Love of Music
5
Radio-Based Alzheimer's Detection
A Radio Program is Helping to Detect Early Stage Alzheimer's
4
Skip-Generation Holiday Travel Insurance
SAGA Boasts a Special Deal for Skip-Generation Holidays
3
Golfer-Endorsed CBD Products
Brandt Jobe is the Celebrity Ambassador for Boomer Natural Wellness
2
Health-Focused Hockey Programs
Hockey Fans in Training's Hockey FIT Program is for Gen X & Boomers
1
Sophisticated Wooden Wine Boxes
The Anniversary Vintage Wine Box is an Ideal Gift for Grandparents
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Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Premium Wellness Energy Drinks
STORM's Beverages are Athlete Endorsed and Health-Focused
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Wellness-Focused Soda Brands
Bloom Nutrition Launches Bloom Pop, a Better-For-You Soda Line
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Summery Boba-Filled Cafe Drinks
Starbucks Summer Berry Refreshers Come in Three Options
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Boozy Boba Pearls
Alcoholic Popping Boba is Pre-Portioned and Specially Crafted for Cocktails
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Multi-Sensory Wellness Experiences
BondiBoost Collaborates with Two Hands on a Special Activation
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Functional Summertime Protein Drinks
Beyond Immerse Drinks Debuted in Four New Flavors
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Social Low-Calorie Cannabis Seltzers
Cornbread Hemp THC Seltzers Start Working in 15-Minutes
Brand Anniversary Capsule Collections
Hollister Reissues a Y2K Collection to Mark 25th Anniversary
THC-Infused Beverage Lines
Gigli Has Emerged as a Disruptive Force in the Cannabis Beverage Market
Nootropic-Packed Alcohol-Free Cocktails
These New Smiling Wolf Drinks Feature a Functional Recipe
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Hemp-Infused Product Marketplaces
Edibles.com from Edible Brands Builds on the Brand's Prowess
Non-Alcoholic Functional Beverage Partnerships
Hiyo Taps Live Nation for a Commercial Partnership
Menu-Inspired Dorm Decor
Urban Outfitters x Chipotle Created the 'A Little Extra Dorm' Collection
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Science-Backed Wellness Shots
More Labs Expands into Sprouts Farmers Market Locations
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Mixtape-Inspired Cafe Drinks
The New Dutch Bros Spring Menu Features Three Drink Options
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Non-Alcoholic Adaptogenic Spritzers
Ginny's Functional Social Tonics Support Stress Relief & More
Premium Alcohol Beverage Alternatives
Highpour Spotlights Its Premium THC Seltzers and Margaritas
Functional Bottled Tea Beverages
Evolution Fresh Organic Teas Come Four Varieties
Cross-Generational Hard Tea Campaigns
Lipton Hard Iced Tea Launches its 'Don’t Retire the Party'
Hormonal Health-Focused Diagnostic Panels
Vibrant Wellness Has Introduced the Hormone Zoomer
Beauty Entrepreneurs Growth Studios
Breakout Beauty UK Represents a Strategic Initiative
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Non-Alcoholic Botanical Spritzes
Botivo's Sparkling Botanical Aperitivo Entices a Younger Audience
Functional Postbiotic Beverages
Refrezz Supports Relaxation, Sleep Support and Immune Health
RTD Sparkling Adaptogenic Beverages
Mingle Mocktails Unveils 'Mingle Mood'
Feel-Good Functional Tonics
BRĒZ's New Wellness-Forward Beverages Support Intentional Drinking
Golf Tournament-Inspired Cocktails
Bartesian Debuts its 'Southern Blossom' Capsule
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Functional Terpene Beverages
BUUZ is Formulated to Mimic Alcohol's Effects Without the Hangover
Wellness Tea Portfolio Expansions
Celestial Seasonings Expands with Functional Teas for Everyday
Fast-Acting Lab-Tested Cannabis Beverages
Quirk THC Seltzer Comes in the Berry Jane Flavor Option
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Sports Branding-Inspired Cannabis Products
Sluggers Embraces Sports Fandom and Collecting
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Tiki-Inspired Cocktail Pop-Ups
Omni Hotels & Resorts' Tiki Social Shares Curated Summery Cocktails
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Social Media-Inspired Waters
6 7 Water is Exclusively Available on Gopuff
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Functional Social Tonic Drinks
Innerbloom is Formulated with the Kanna South African Succulent
Functional Beverage Re-Branding Initiatives
FLORA Embarked on a Comprehensive Brand Overhaul
Functional Social Tonics
NA Beverage Co. Makes Tea-Based Drinks for Energy, Immunity & More
Beverage-Focused Dual-Chamber Widget Systems
BevBoost Developed an Innovative Beverage Technology
Purpose-Driven Wellness Brands
Koala Eco is Reflecting on Its Business Growth and Trajectory
Wellness-Forward Beverage Programs
Princess Cruises' POURS Shares Functional Zero-Proof Creations
Social-Friendly Cannabis Refreshments
Fizzy Jane’s and Happy Flowers Introduced Higher THC Options
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Hemp-Derived THC Products
Wana Brands Introduces THC Edibles and Beverages in Georgia
Functional Mushroom Beverage Expansions
Melting Forest is Seeing an Increase in Popularity
Bodacious Soda Ranges
The Tango Zero’d Range Targets Gen Z Consumers
Functional RTD Non-Alcoholic Cocktails
NOOT's Functional Non-Alcoholic Cocktail Hits Sprouts
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Nostalgic Beverage Lineups
Dutch Bros Debuts Three Beverages to Impart a Sense of Nostalgia
Vibe-Focused Hemp Drinks
Tattersall Functional Beverages Debuted Two New Expressions
Gamified Back-to-Campus Campaigns
Urban Outfitters' UO Haul Supports Gen Z Through Transition
Energizing Boba Drinks
AMP Boba Delivers Popping Boba with a Boost in a Convenient Canned Format
Edgy Holiday Beverage Campaigns
Dutch Bros Coffee Debuts Its New Beverages for the Holiday Period
Mainstream THC Beverages
Target Expands Hemp-Derived THC Drinks Beyond Specialty Retail
Sippable Summer Whiskeys
The Jim Beam Sunshine Blend Speaks to Gen Z & Millennial Drinkers
Winter Cocktail Infusion Kits
Re:bloom Infusions Spotlights Its Best-Selling Winter Kits
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
THC-Infused Bottled Cocktails
ORRA Boasts Premium Positioning and Cocktail-Inspired Sophistication
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Limited-Edition Designer-Forward Collaborations
Black Market Debuts the Highly Anticipated Capsule
Elderly Cannabis Campaigns
The I'm High Right Now Campaign Answers Questions from Ages 55+
Mental Wellness-Promoting Tote Bags
L.L.bean Marks Mental Health Month with the Analog Tote
Uplifting Wellness Pop-Ups
The giffgaff Booost Bar Helps to Lift Moods and Energy
Boba Cocktail Kits
The Blue Lagoon Cocktail Popping Boba Kit Features Gin Popping Pearls
Custom Holiday Gifting Sets
Re:bloom Infusions Focuses on Personalization This Season
Low-Dose Cannabis Beverages
Wynk THC-Infused Seltzers Come in New 2.5mg and 5mg THC Options
Colorful Superfood Menus
Oola Bowls Launched a Vibrant Functional Menu for All Ages
Low-Calorie THC-Infused Sodas
Dynamic Jane's Diet Root Beer THC Drink Speaks to Female Consumers
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Senior Creative Teams
Tosti Creative Put Out a Call for Senior Creatives Aged 70 and Older
Lifestage Support Supplements
These New Nature’s Bounty Supplements are Targeted
Skincare Brand Grant Programs
Bubble Skincare Launches its 'Face The Future' Initiative
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Music Festival-Themed Cannabis Drinks
Woodstock Goods is Launching Hemp-Derived Drinks
Functional Seasonal Beverages
Iconic Tonics x The Butcher’s Daughter Made Zero-Proof Cocktails
Social Media Shop-Exclusive Bundles
Zhou Nutrition Boasts TikTok Shop-Exclusive Wellness Bundles
Cannabis-Infused Sparkling Water Lines
Resident Culture Brewing Co. Expands Cümulo
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Gen Z Dorm Makeovers
Urban Outfitters Launched the Dream Dorm Makeover Contest with HGTV
Indian Gen Z Beverage Campaigns
Coolberg Launches its 'No Rules, Just Cool' Campaign for Gen Z
Consumer-Driven Bread Products
Flowers Foods Expanded on Two Well-Known Bread Ranges
Functional Functional Health Shots
One Living Enters the Market of Wellness-Oriented Beverages
Science-Backed CBD Wellness Products
Harrelson’s Own CBD Products Come in a Range of Options
Teen-Targeted Dietary Supplements
Vitawell Teen Comes in Four Gummy Formulations
Curated Organic Beverage Menus
Fresh Blends' Menu Caters to People in University, College & More
Summery Sparkling Cannabis Lemonades
Collective Project Hemp Sparkling Lemonades are Flavorful
Woman-Focused Travel Companies
Girls' Guide to the World Serves a Niche Market
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Alcohol-Free CBD Beverage Menus
The Alchemist and TRIP Partnered for Dry January
Warm Boba Brand Refreshments
These Krak Boba Hot Drinks are Here for the Fall Season
Mocktail-Inspired Energy Drinks
Bloom Nutrition Made a Shirley Temple Sparkling Energy Beverage
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Golfer-Focused Sports Nutrition Partnerships
Bucked Up Partners with Bryson DeChambeau
Co-Branded Mother's Day Products
Sober(ish)™ and the Happy Can Join Forces for Mother's Day
Organic Functional Sparkling Beverages
Säti Soda Caters to Modern Wellness Concerns with Its Range
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
THC Beverage Insurance Programs
Frontier Risk Offers an Innovative Insurance Program for Venues
High-Dose Hemp Refreshments
These STIIIZY Drinks Come in Sodas and Seltzers
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Mature Refreshment Product Ranges
These ALDI Summer Adult Beverages Come in 20 Options
Retail THC Beverage Offerings
Target Expands its In-Store THC Drinks Selection
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Inclusive Cannabis Product Lineups
Habitat by Klutch is Arriving in Ohio Starting This Month
Gen Z-Focused Tech Initiatives
SJTU Welcomed Gen Z Students as Part to Discuss Tech
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Comprehensive Diagnostic Tests
Vibrant Wellness Makes Four Zoomer Tests Available in the Market
Significant Fitness Concept Expansions
Burn Boot Camp Significantly Expanded in 2025
Refreshed Cocktail Menu Variants
Be At One Introduced a Trial-Tested Menu Update