From Boomer-specific internships to functional support beverages, this list of 50 Boomer trends in 2020 acknowledges the wide spectrum of the highly influential demographic.
2020 has been a tough year for all, but that didn't stop Boomer-specific innovations from coming through. At the top of this list, is the previously mentioned Boomer Internship, a program run by Thinkerbell which provides consumers over 50 with a five-week paid internship in the creative field. Other innovations include numerous health and wellbeing-related products. Some standouts include the Boomer-specific CBD companies, which focuses on helping those less comfortable with the substance better understand the benefits, while helping to differentiate it from THC strains. This year, CBD brand Boomer Natural Wellness partnered with pro golfer Brandt Jobe to help spread awareness for the benfits of CBD.
Top 50 Boomer Trends in 2020
From Boomer-Specific Internships to Functional Support Beverages:
Ellen Smith — Jan 24, 2021 — Life-Stages
51
Accessible Mobility Scooters
The Conceptual 'ILY-Ai' Wooden Electric Scooter is Well-Balanced
50
Ageless Beauty Portraits
The September Issues' Gucci Beauty: 60+ Story Features Models 60 and Over
49
Social Distancing Visitation Pods
'The Social Contact Pod' Mitigates Contamination Risks
48
Wraparound Reading Glasses
EyeWris' Flexible Eyewear Design Comfortable Wraps Around the Wrist
47
Connected Home Calendars
Skylight Debuted a Schedule-Synchronizing Calendar Just in Time for Fall
46
Accessibility-Focused Vacuum Cleaners
The 'Vivo' Vacuum Helps Seniors Maintain Their Independence
45
Collagen-Promoting Skincare
Glotrition Supports a Glowing Complexion with Its Leading Skincare
44
Body Temperature-Regulating Wearables
The Embr Wave Bracelet Cools or Warms with One Touch
43
Boomer-Specific Creative Interships
Thrive@55 is an 8-Week Fully-Paid Internship at Thinkerbell
42
Chained Wearable Phone Cases
CROSS/PHONEZ's Ball Chain Cases are Vibrant and Colorful
41
Independence-Focused Eldercare Apps
The 'Dooinwell' App Helps Family Members Stay in Touch
40
Senior-Focused QSR Meals
McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown
39
User-Friendly Content Players
The Conceptual 'DVDISC' Helps Seniors Enjoy Their Favorite Content
38
Inclusive LGBTQ-Friendly Retirement Homes
Living Out is the Ideal Place for LGBTQ Seniors
37
Social Media Postcard Services
The GramGram Service Now Lets Users Send Instagram Postcards
36
Outdoor Drive-In Movie Theatres
Cadillac Fairview is Unveiling Charitable Outdoor Movie Events
35
Cellular Nutrient Powders
Mitopure Counters Age-Related Cellular Decline
34
Remote Learning In-Person Tutors
The Zutor Concierge Helps Families work-and-learn-at-home
33
Priming Anti-Aging Moisturizers
The Ere Perez Moringa All-beauty Crème Boasts "Star" Ingredients
32
Mature Hair Support Cosmetics
The Hair Biology Collection Supports the Needs of Women Over 50
31
Post-Menopausal Skincare Concentrates
Korres' White Pine Meno-Reverse™ Formula Targets Aging
30
Boomer-Specific Solo Travel Agencies
Tucan Tavel Offers Solo Holidays for Adventurous Baby Boomers
29
Pop Culture Burger Promotions
foodora and Burgers N’ Fries Forever Launched the OK BOOMER Burger
28
D2C Fragrance Kits
Snif Helps Consumers Experience a Scent Before They Buy
27
Collagen-Boosting Beauty Oils
Olie Biologique and Melissa Meyers Teamed Up on a New Serum Product
26
Menopause-Centric Community Features
The Peanut App is Planning on Launching a New Digital Space
25
Boomer-Centric Virtual Health Platforms
Project Three Six Twelve Offers Plans for Women Over 40
24
Hilarious Dad Joke Cards
This Set of 300 “Dad Jokes” Includes Punny Yet Cringe-worthy Prompts
23
Grandparent Dessert Contests
Silk Offers Grandparents $10,000 to Taste-Test Plant-Based Desserts
22
Independent Daily Check-In Apps
Snug Safety is an App That Helps People Living Alone Feel Secure
21
AI-Generated Senior TV Platforms
iQIYI Created an AI Seniors Mode for Content Generation
20
Menopausal Skincare Bundles
The Emepelle Serum & Night Cream Duo Rejuvenate and Rebalance Skin
19
Boomer-Targeted Yoga Apps
Yoga for Seniors & Adults is an App that Helps with Mobility
18
Hormone-Free Menopausal Relief
Bonafide's Product Delivers Relief from Hot Flashes & Night Sweats
17
Family-Friendly Theme Park Packages
Disney's Grand Adventure is for Grandparents and Grandkids
16
Skip-Generation Two-Day Events
Sea Island's Gran-Con is for Grandparents & Grandchildren
15
Tablet-Based Trackpad Support
Apple Will Enable Older Generations of iPads to Access a Trackpad
14
Thickening Aging Hair Kits
Better Not Younger's Nourish + Restore Kit Includes its Scalp Serum
13
Optimistic Menopause Podcasts
The ECHO's Menopod Explores Fashion, Sex, the Workplace, and More
12
Communal Food Delivery Services
Zoomers to Boomers Helps Deliver Groceries to the Elderly
11
Nourishing Mature Skincare
SeeMe Beauty's Products are Specifically Formulated for Mature Skin
10
Functional Senior Support Beverages
This Nestlé Functional Milk Product is Launching in China
9
Rival Retirement Car Ads
The BMW Retirement Commercial Boasts CEO of Mercedes Benz, Dieter Zetsche
8
Insightful Menopause-Tracking Apps
Caria Helps Users Track Their Menopause Symptoms
7
Empowering Investment Campaigns
PEWIN's Latest Campaign Addresses Gender Parity in Investing
6
Radio-Based Alzheimer's Detection
A Radio Program is Helping to Detect Early Stage Alzheimer's
5
Heartwarming Musical Holiday Ads
Erste Group's Ad Reignites an Elderly Man's Love of Music
4
Skip-Generation Holiday Travel Insurance
SAGA Boasts a Special Deal for Skip-Generation Holidays
3
Golfer-Endorsed CBD Products
Brandt Jobe is the Celebrity Ambassador for Boomer Natural Wellness
2
Health-Focused Hockey Programs
Hockey Fans in Training's Hockey FIT Program is for Gen X & Boomers
1
Sophisticated Wooden Wine Boxes
The Anniversary Vintage Wine Box is an Ideal Gift for Grandparents
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Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Spicy Cherry CBD Beverages
Kill Cliff Octane Elk Blood Combines Clean Caffeine & CBD
RTD Plant-Based Bubble Teas
O's Bubble Makes Plant-Based Bubble Tea Drinkable by the Can
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Gen Z CBD Brands
Penguin Offers Products Like Cookies & Cream CBD Oil & Sour Worm CBD Gummies
Ready-to-Mix Functional Beverages
brelixi is Designed to Elevate Both Your Body and Mind
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Revolutionary THC Beverages
Cann Social Tonic Enters Total Wine & More Across Minnesota
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Nootropic Smart Sodas
BrainPOP is a Better-for-You Soda with Brain-Boosting Ingredients
THC-Infused Seltzers
WYNK's Adult Beverages Deliver an Alcohol-Free Buzz
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Cannabis-Infused Lemonades
Ayrloom's 420 Release is a Beverage with Balanced THC and CBD
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Adaptogenic Mushroom-Powered Beverages
The TRIP Mindful Blend Comes in Four Flavor Options
Kratom Functional Beverages
Mitra9 is Expanding its Beverage Line in the United States
Edgy Vitality Beverages
Drink Weird and Grateful Dead Teamed Up to Create a Pair of Drinks
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Botanical Adaptogen CBD Supplements
FOCL CBD Wellness Products Enhance Mood, Sleep and More
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Reviving CBD Drinks
INTUNE CBD Drinks Combine CBD with Functional Health Ingredients
Mocktail-Inspired Cannabis Drinks
The 'House of Terpenes' Beverages Deftly Combine Flavor & Buzz
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
THC-Infused Summer Beverages
Tweed's Lemonades and Iced Teas Provide Summertime Refreshment
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Pumpkin Spice Boba Products
Boba POPS Boasts a New and Indulgent Seasonal Flavor
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Vibrant Product Campaigns
ZOA Energy Debuts Its Fuel Something Bigger Campaign
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Botanically Inspired Food Flavors
The Flavorchem Bloom Collection is Optimized for Food and Drinks
Sparkling Wellness Sodas
Fresh Pop is a Plant-Powered Soda Fueled by Functional Ingredients
Fruit-Forward THC Cocktails
Jeng Launches the New Sparkling THC Cocktails in Four Vibrant Flavors
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Canned RTD Tea Cocktails
Owl's Brew Launches the New Flavors and Packs Ahead of the Summer
Nootropic Zero-Alcohol Cocktails
Noot Uses Cognitive Enhancers to Uplevel Drinking Experiences
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
AI Party Planners
"The Generager" by Three Olives Vodka Launches Custom Party Themes & Concepts
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Nano Cannabis Drink Mixes
brelixi's Nano Cannabis-Infused Instant Drink Mixes Onset Quickly
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Wellness-Focused Herbal Supplements
Balance Blends Seeks to Alleviate Everyday Stressors
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Health-Conscious Iced Teas
HRBVOR Unveils its New Line of Functional Iced Teas in 12oz Bottles
Women-Targeted Cannabis Retreats
moodRXtreats Invites Cannabis Lovers and Explorers on a Journey
Sparkling Hemp Beverages
Calexo's Alcohol-Free Drinks Elevate Social Occasions with THC & CBD
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Microdosing Social Tonics
BRĒZ is a First-of-Its-Kind Cannabis and Lion's Mane-Infused Drink
Low-THC Cigarettes
Bogart Hemp Cigarettes Appease Cravings With a Low THC Mix for Calming Effects
Enhanced Functional Beverages
CENTR Enhanced Supports Energy, Focus and Clarity
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Baby Boomer Multivitamins
GNC's 50+ Multivitamin Gummies Support Mature Men and Women
Functional Alcohol-Free Refreshments
Bonbuz Functional Fizz Helps to Elevate Mood, Energy and More
Pod-Based Supplements
Superblends by Blueshift Revolutionizes Drinkable Supplements
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
D2C CBD Wellness Products
Thanks! Natural Full-Spectrum CBD Products are Perfect for Gifting
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Juicy Cannabis-Infused Spritzers
CQ Drinks Combine Real Fruit and Terpene-Rich Cannabis
Collagen-Infused Hemp Beverages
Marine Collagen & Hemp Beverages are Full of Functional Benefits
Non-Alcoholic Functional Tonics
Mood by Boochcraft Replenishes the Mind and Body
Hemp-Based Floral Seltzers
MAISON BLOOM Debuts its 'All-Natural Hemp-Based THC Elevated Seltzers'
THC-Infused Sports Drinks
Offfield Uses THC, CBD and CBG to Enhance Athletic Performance
Non-Alcoholic Beverage Clubs
soft crush and Somm & DINR Launched Somm Grand Cru Zero
Consumer-Driven Energy Drinks
These New Yerbaé Energy Drinks Tap into Shopper Flavor Preferences
Slim CBD Sparkling Waters
Day One Beverages' Slim Cans Make RTD CBD More Accessible
Multipurpose Plant-Based Beverages
Moodrink is a Fully Foamable Drink to Add to Coffee & More
Beauty-Focused Coffee Brews
Bevzilla Expands Product Portfolio with Beauty-Infused Coffee
Nostalgic Hard Cherry Limeades
Boochcraft's Tasty New Limeade is Crafted With Fresh-Pressed Juice
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Winery-Made Cannabis Beverages
Sunstone Estate is the First Wine Brand to Offer a Cannabis Drink
THC-Infused Mocktail Refreshments
BLNCD Naturals Mocktails Come in Two Flavors
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personality-Packed Boba Beverages
Krak Boba's Menu Welcomes Newcomers to the World of Bubble Tea
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Cannabis Consumption Lounges
The 420 Hotels Launches Crowdfunding Round for Boutique Hotel
Giftable CBD Products
Thanks! Naturals is on a Mission to Spread Gratitude and Wellness
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Baby Boomer Glampsites
New Glamping Site for Baby Boomers Planned in Monmouthshire
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Boomer-Friendly Travel Services
Silver Travel Advisor Offers Curated Holidays for Mature Travelers
Nostalgia-Branded Cannabis Products
HIGH 90'S is California's Premier Cannabis Brand
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Fizzy Hemp-Infused Mocktails
Better Than Booze Makes Hangover-Free, Award-Winning Drinks
CBD-Infused Drink Mixes
The Bright Energy Wellness All-Natural Drink Mix Has Organic Hemp Extract
Farm-to-Table CBD Drinks
Creek Water Botanicals from Von Kooi Family Farms Come in Three Options
Purpose-Driven Boomer Vacations
Discover Corps' Volunteer Vacations Appeal to Active Older Adults
Plant-Based Spirit Ranges
The Holistic Spirits Co. is Launching with the Help of Two Experts
Better-for-You Bubble Teas
Betta Boba's Canned Drinks Target Students with 50% Less Sugar
Drink-Enhancing Cannabis Drops
Mocktail Creator Turns Drinks into Alcohol-Free Cannabis Beverages
Celebratory Throwback Restaurant Menus
The Outback Steakhouse Boomerang Menu Has Seven Options
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
CBD Beverage Sports Partnerships
Day One Beverages Partners with Phoenix Rising FC
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
THC-Infused Beverage Expansions
Cann Introduces 12oz Hi Boys & Roadies, as Well as a New Flavor
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Sporty Party Punches
Beatbox Beverages' Partner Series Features a Legendary University Mascot
Spiked Sparkling Teas
This Special-Edition Sparkling Tea Box Supports Worthy and Just Causes
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Boomers Travel Insurance
Boomers Travel Insurance Helps Protect Baby Boomers Travels
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Live Boomer-Focused Conventions
Baby Boomers Expo is a Convention for Boomers to Party and Explore
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Boomer-Style Rent Giveaways
Koala Introduces the 'Boomer Blocker' Initiative for Australians