According to an ancient Roman legend, soap got its name from sacrificial Mount Sapo. After animals were sacrificed by fire, rain washed a mixture of tallow and wood ash into the clay soil along the Tiber River. Women found that this made washing easier.
Many modern soaps still use that basic formula, but the sudsy truth doesn’t end there. Some plants have been found to have surfactant properties and are popular with greenies as soap.
Thanks to the clever nature of human beings, the range of ‘soaps’ isn’t limited to the ‘ordinary.’ There is breast milk soap and soap made with precious materials. Soaps can be molded into a variety of shapes and colored to fit every mood, size or application, from tiny hands to birds’ eggs. And that’s before we begin to consider more industrial formulations.
So you don’t work yourself into a confused lather, we’ve put together the following Trend Hunter finds for your cleansing pleasure.
41 Quirky Cleansing Finds
41
Caffeinated Soap Bars
Shower Shock
40
Breast Milk Soap
DIY Beauty Products
39
Soap With Hidden Surprises
"Soap Gifts" Encourage Waste Reduction
38
Real Handsoap
37
Bacon Soap
How to Make Your Own
36
Eco-Friendly Laundry Pillow
Detergent-Free Washing
35
7 Unique Soap Dispensers
Truly Bizarre Bathroom Decor
34
Pile of Poop Soap
33
Terror Soap
Political Hygiene Products Scrub Out All Kinds of Dirt
32
Soap Made of Beer
The Beer Soap Company Let's You Bubble Up With Lager
31
Luxury Laundry Detergents
The Laundress Saves Delicates
30
Beer Bottle Hygiene
'New Soap, Old Bottle' Turns Your Empties Into Eco Dispensers
29
Wedding Soap
Creative Handmade Cake Soap by Winnie Lady Glams Gift Baggies
28
Vintage Hygiene Packaging
Claus Porto Still Makes Soaps Like The Old Times
27
Bad Ass Hygiene Innovations
Ghetto Brand Gun Soap
26
Geeky Soap
PC Mouse Soap
25
Paper Shampoo
Airport Security Safe Hygiene Innovations
24
Ab Slimming Soap
Caffeinated Cleaner Promises Results (Doubtful)
23
Designer Soap on a Rope
The Tom Ford Cleansing Bar
22
Voluminous Soap Hairdos
Extra Strong Priorin Shampoo Campaign
21
Biodegradable Body Cleansers
Brad Pitt Partners with Kiehl's for New Orleans
20
Fake Candy Soap
Mini Gummi Bear Bars
19
Robin's Egg Soap
Gianna Rose Atelier Makes Faux Blue Eggs For Beauty
18
Obama Soaps
‘Hope on a Rope' + Other Bizarre Ways to Get Clean
17
Geeky Hygiene Products
Artisanal iPhone Soap To Suds Up Serious Apple Addicts
16
Caviar Shampoo
'Poo Your 'Do Like The Celebs
15
Mid-Air Computer Mouse
SOAP
14
Holistic Soap Uses Real Silver
Plank's Cor Silver Soap
13
DIY Valentine's Gifts
Customizable Love Letter Panties, Heart Soap, LED Cards
12
Childhood Trauma Shampoo
Head & Shoulders Can't Get These Out of Your Head
11
Bathroom Humor Through Decor
The Giant Nose for Liquid Soap
10
Popsicle Soaps
Ice Cream-Inspired Soapsicles Make Hygiene Fun
9
Gemstone Exfoliants
Amethyst Stone Soaps
8
Sexy Joke Soap
Sperm on a Rope
7
Geeky Hygiene Products
ICQ Toothpaste & Gmail Soap
6
Backfiring Detergent Bans
Spokane Residents Reject Eco-Soap Law, Smuggle Fave Brands
5
Candy-Scented Soap
Lather Up With ‘Confection Soap' Sweet Sudsy Body Treats
4
Detergent-Free Soap
Eco-Friendly Solution for Laundry and Cleaning Comes from Nuts
3
Future Visioning: All Will be i
iDonut, iSwitch, iSoap on a Roap
2
Paper Laundry Detergent
Don't Let Airport Security Stop You
1
Beer Shampoo
Celebrate and Cleanse Like a Champion in the Shower
Related Ideas
Plant-Based Cleaning Tools
Scotch-Brite™ Brand Adds Two New Products to its Greener Clean™ Line
Essential Oil Cleaning Kits
Saje Wellness' Essential Oil Home Cleaning Kits are Naturally Scented
Oversized Soap Bricks
Dr. Squatch's Mega Bricc is a Supersized Cleaning Solution for Gen Z
Bio-Based Laundry Capsules
Ecover's Concentrated Laundry Capsules Use Upcycled Petals & Apricots
Leading Fabric Rinsers
Downy and Tide Revolutionize Laundry with New Fabric Rinse Products
Plant-Based Body Washes
Ingreendients' Nourishing Body Wash is pH-Balanced and Sulfate-Free
Sustainable Dish-Cleaning Sets
Nellie's Dish Stick + Refills Tackle Kitchen Messes with Ease
Sustainable Beauty Bars
Sunniemade Offers an Array of Hand + Body and Hair Sustainable Swaps
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Luxe Aromatic Detergents
Bath & Body Works is Venturing into Laundry with White Barn Fabric Care
Multi-Functional Moisturizing Scrubs
Facile Boasts a Moisturizing Hand, Foot & Body Scrub
Solid Shower Gels
The F SolidPod Shower Gel Reduces Plastic Usage & Increases Ease of Use
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Wilderness-Inspired Soap Collections
Every Man Jack Debuts Its Cold Plunge Bar Soaps
Soap-Embedded Body Scrubers
The Body Smoosh Brings Together Soap and a Scrubber
Chia-Studded Soaps
Lush's Exfoliating Soap Bar is Milky, Moisturizing and Skin-Softening
Convenient Detergent Sheets
Persil Laundry Detergent Sheets are Arriving on Amazon in the UK
Dissolving Micellar Wipes
Fig. 1's Micellar Oil Cleansing Wipes Leave Zero Waste Behind
Powerful Oil-to-Foam Cleansers
Dermalogica's Oil-to-Foam Total Cleanser Boasts Dual Benefits
Luxe Textile Perfumes
Marine Coton Launched Laundry Fragrances to Perfume Everyday Textiles
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Science-Backed Body Care Sets
Fig. 1's Body Care Trio Consists of Clinically Proven Products
Wastewater-Created Skincare Ranges
Serviceplan Innovation and Aizome Develop the new Wastecare
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Hand Soap Refill Bars
Canary Creates Plastic-Free Alternatives to Liquid Soap Refills
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Exotically Scented Laundry Pods
Laundry Sauce Detergent Pods Comes in Three Scent Options
Bottle-Shaped Shampoo Bars
The Dissolving Bottle is a Cleverly Shaped Solid Shampoo
Elevated Tablet-Style Cleansers
Seadrop Skincare's Hydrating Seafoam Cleanser Only Requires Water
Sustainable Dishwashing Sets
This Zero Waste Dishwashing Starter Set Includes 3 Products
Plastic-Free Laundry Sheets
Cleancult Debuts One-of-a-Kind Laundry Detergent Sheets
Eco Refillable Hand Soaps
MaisoNovo’s Refillable Bottles are Sold With Soap Packs
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
Mom-Specific Body Care Brands
Skin Flo Caters to Moms and Moms-To-Be with Plant-Derived Formulas
Perfumed Skincare Products
SABON Launched an All-New Hand and Foot Care Collection
Nourishing Plant-Based Cleansing Bars
Dove Plant Milk Cleansing Bars Come in Four Scents
Sustainable Toilet Cleaning Kits
Blueland's Toilet Bowl Cleaner Starter Set is Eco and Convenient
Clear All-Over Cleansing Bars
VOESH's Head-to-Toe Cleansing Soap Refreshes All Hair and Skin Types
Short Cycle Laundry Detergents
Persil Wonder Wash Provides an Effective Clean in Just 15 Minutes
Zero-Waste Body Wash Bars
Good Juju Launches Two Sustainable Body Wash Bars
Concentrated Recycled Container Cleaners
WildClean Eco-Friendly Cleaning Products are Toxin-Free
Plant-Based Pet Paw Cleaners
The Clean Paws No-Rinse Foaming Cleanser from Dandylion is Effective
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Waste-Free Home Care Brands
Cleancult Debuts New Scents and Refreshed Packaging
Exfoliating Hand Washes
Uni's Exfoliating Hand Wash Polishes with Finely Ground Olive Pits
Liquid-Free Shampoos
Small Wonder's Signature Shampoo is a Powder Activated by Water
Oyster Shell Dish Soaps
Oh Soap's Solid Dish Soap Upcycles a Commonly Discarded Material
Pure Olive Oil Soaps
Castile Soap Uses Only Saponified Olive Oil in its Liquid Compound
Eco-Conscious Refillable Dish Sticks
Nellie's Aims to Revolutionize Eco-Friendly Dishwashing
Artful Reusable Dishcloths
Hali Hali Offers Sustainable and Aesthetic Cleaning Accessories
Fragrance-Heavy Laundry Products
Snif Launches a Line of Laundry Fragrances and Boosters
Luxe Laundry Detergent Collabs
This Ouai and DedCool Collaboration Makes Laundry Day Luxurious
Mainstream Plant-Based Body Washes
Dove Plant-Based Body Wash Has Three Skin Conditioners
Herbaceous Solid Soaps
The Roma Heirloom Tomato Soap Brick Nourishes Skin with Plant Oils
Versatile Ultrasonic Cleaners
This Cleaner Helps to Get Rid Of Dirt At a Microscopic Level
Animal Fat-Based Soaps
Mabel's Tallow Launched a Bar of Soap Made from Only 100% Grass-Fed Tallow
Upcycled Bathroom Essentials
MaisoNovo's Modern Products Promote a New Way of Living
Quick Wash Laundry Detergents
Persil Wonder Wash is Formulated for Washes 30-Minutes or Less
Planet-Friendly Cleaning Products
Nellie's is a Canadian Family-owned Company
Shampoo Bar Concepts
The Shampoo Bar by Lush Offers Wash and Style Services
Sustainable Soap Bundles
Me Mother Earth Boast the Amber Foaming Soap Pump + Castile Soap Bundle
All-Purpose Cleansing Bars
Briogeo's Soothing Cleansing Bar Nourishes the Face, Body & Hair
Plant-Based Hydrating Hand Soaps
Grove Co. Boasts a New Scent for Its Soap Called 'Sunshower'
Powdered Facial Cleansers
Yodi's All-Natural Facial Cleanser is Waterless
Ranch-Scented Soaps
Bathe in Ranch is a Limited-Edition Soap Bar for National Ranch Day
Single-Ingredient Soaps
Blendily's Actually Avocado Soap is Made from Saponified Avocado Oil
Canadian Detergent Rebrands
Swash® Laundry Detergent Recently Updated its Brand Look
Sustainable Cleaning Brands
Sasol Chemicals Unveils Two New Biosurfactant Brands for Personal Care
Touch-Free Soap Dispensers
simplehuman Debuts the Rechargeable Sensor Pump
Mood-Enhancing Soaps
Dr. Squatch's Limited-Edition Soaps Gently Exfoliate
Upcycled Personal Cleansers
The Metsä Line Features a Compound from Forest Industry Sawdust
Sustainable Disinfection Subscriptions
CleanCult's 'Refill Ritual' Service is Eco-Friendly
Gentle Beneficial Body Washes
These New Tree Hut Body Washes Help Skin Reset
Opulent Scented Bar Soaps
The New Line of CELINE Soap Mimics its Fragrance Collection
Organic Oil Bar Soaps
This Olive Oil Bar Soap is Made out of Only Organic Virgin Olive Oil
Milky Jelly Cleansing Bars
Glossier's Milky Jelly Cleansing Bar is Ultra-Gentle & Waste-Reducing
Nourishing Foot Soaps
Lush's Pumice Power Helps Revive and Refresh the Soles of One's Feet
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Japanese Cleansing Oils
DHC's 'Deep Cleansing Oil' Cleans the Skin of Dirt and Debris
Beachy Shower Scrubs
Lush’s Life’s a Beach “Showder” Polishes Skin with Sea Salt & Sand
Satirical Eco Soaps
Greenwash Soap Parodies Claims Made by So-Called Green Brands
Multi-Purpose Household Soaps
Trader Joe's Peppermint Castile Soap is Does it All
Aluminum-Packaged Laundry Soaps
ECOS Introduces the New Ultra-Concentrated Laundry Detergent
Water-Soluble Detergent Sachets
MACK & Notpla Created an Industry First Detergent Sachet
Quirky Holiday Soaps
Primal Elements Cute Holiday Soaps are Designed to Make You Smile
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Region-Specific Personal Care Products
Compagnie De Provence Boasts Modern Packaging & Formulas
Sustainable Laundry Detergent Sheets
Spot Detergent Sheets Have No Parabens or Phosphates
Reparative Body Wash Products
Dove Men+Care Advanced Care Face + Body Cleansing Supports Skin
Palm Oil-Free Soap Bars
The Rewild Body Block is Made with a Biodesigned Replacement for Palm Oil
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Naturally Derived Body Washes
California Naturals' Body Wash Features Saw Palmetto & Blue Lotus
Refillable Aluminum Cleaning Products
Cleancult Launches Refillable Aluminum Household Packaging
Microfiber Reduction Laundry Detergents
Zara's Detergent Challenges Microfiber Water Pollution
Sustainable Soap Bundles
The Clean Freak Gift Set by Soapply Features Exclusive Merch
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Premium Power-Focused Cleaning Products
These New Domestos Power Foam Products are Arriving Now
Eco-Friendly Detergent Sheets
Spot Detergent is a Leading DTC Laundry Detergent Brand
Motorcycle-Themed Bar Soaps
Atwater Debuts Its First Collaboration with Ducati
Powerful Exfoliating Soaps
OffCourt's Exfoliating Body Soap Trio Pack is Multi-functional
Prebiotic-Infused Hand Washes
Dove Debuts the Prebiotic Boost Hand Wash Collection
6-in-1 Cleansing Washes
Gntl's Skin Wash Replaces Makeup Remover, Hand Soap, Bubble Bath & More
Limited-Edition Advocacy Soaps
Dr. Bronner's Castile Liquid Soaps Inspire Action to Save Orcas
Spooky Soap Bundles
Dr. Squatch's Spooky Suds Include Four Limited-Edition Products
Eco Cleanser Bundles
Koala Eco's Gift Collection Includes a Hand Wash, Dish Soap & Kitchen Cleaner
Grass-Scented Bubble Bars
Lush's Wash and Grow Encourages Reusing Bathwater for Plants
Powerful Eco-Friendly Cleaning Products
Branch Basics is the Perfect Cleaning Solution
Concentrated Body Serum Cleansers
Hanni's Cocoon Cleanse Frees Up Space in the Shower
Salt Scrub Beauty Collections
SABON Brings Together Dead Sea Salts and Organic Botanical Oils
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Oat Kernel Flour Soaps
BRAVO SIERRA’s Solid Hair & Body Cleanser is Dubbed the 'Anti-Soap Bar'
Summer-Themed Cleaning Products
Mrs. Meyer’s Cleaning Products are Introducing Three New Scents
Game-Inspired Soap Collections
Lush Launch Super Mario Bros. Movie-Inspired Soap Collection
Reformulated Restaurant Cleaning Products
Dawn Professional Products Were Enhanced by P&G
Concentrated Cleaner Sachets
Cleanery's Multipurpose Cleaning Spray Reduces Waste Where Possible
Functional Aromatic Body Washes
The Jack Henry cleanse+ bodywash Has a Citrus and Sandalwood Scent
Goat Milk Bath Kits
Dionis Goat Milk Skincare Boasts a New Bath and Body Kit
Rental Bathroom Amenity Projects
Sojo and Clean the World Revolutionize Rental Amenities Recycling
Multi-Benefit Body Washes
Kosas' Good Body Skin Cleanses, Exfoliates and Moisturizes in One-Step
Sports-Inspired Laundry Products
arbOUR Offers a Selection of Eco-Friendly Laundry Detergents
Free-From Laundry Detergents
Delphis Eco Non-Bio Laundry Powder is Gentle on Fabrics
Gruesome Horror Film Soaps
The Terrifier Blood & Bubbles Soap is Officially Licensed
Silky Body Washes
Canus' Nature Silky Body Wash Combines Goat Milk and Lavender Oil
Avocado-Infused Baby Skincare
Mustela's Gentle Cleansing Gel is Made With Organic Ingredients
Regenerative Cleansing Bars
Davines' Hair & Body Wash Bar Spotlights White Yarrow Extract
Youth-Preserving Cleansing Creams
The Super Anti-Aging Cleansing Cream Supports Dry & Mature Skin
Deep-Cleaning Laundry Pods
P&G Debuts a New Concentrated Cleaning Detergent in Three Scents
Dual-Action Bar Soaps
Wild Willies' Rugged Clean Body Bar Provides Odor Protection
Naturally Powered Hotel Toiletries
25hours Hotels Stocks Eco-Friendly Toiletries from Soeder
Gentle Chamomile-Powered Cleansers
The Body Shop's Camomile Cleanser is a One-Step Solution
Charcoal-Infused Soap Bars
Keika Naturals Released Its New Charcoal Bar
Eco Bathroom Cleaner Bundles
The Astonish Toilet Bowl Fizz & Fresh Bundle Features 3 Fresh Scents
Sustainable Dish-Cleaning Duos
Nellie's Launches a New Refillable Dish Stick and Dish Butter Soap
Stain-Removing Activewear Detergent
Dropps' 'Active Wash' Detergent Deep Cleans Your Activewear
Gentle Skin-Supporting Body Washes
These Dial Body Washes Feature the New HydraClean Complex
Natural All-Purpose Cleaners
Zum's All Purpose Cleaner Comes in Four Nature-Inspired Scents
Foaming Almond Hand Soaps
Trader Joe's New Almond Vanilla Scented Foaming Hand Soap Has Dropped
Waterless Boat-Cleaning Products
Sea Clean UK Launches a Line of Waterless Boat Cleaners
Versatile Fruity Cleaning Pastes
Astonish Launches 'The Thing' Heavy Duty Cleaning Paste
Artisanal Soap Discovery Sets
The TERRA-TORY Discovery Soap Set Offers a Convenient Introduction