In 2025, the first-ever Lush St. Patrick's Day range is launching online and in shops in Ireland and the UK as part of Lush's Co-Create program for employees fostering diversity, inclusion, equity, and belonging. Carrie Mullan from Lush Belfast and Connaill Crawford from Lush Newry are the co-creators for this range inspired by Celtic symbols of tradition and folklore.
The Craic Bath Bomb takes the shape of a Celtic harp and shares a soothing experience with warming cinnamon and grounding cedarwood. Claddagh Soap is exceptionally nourishing thanks to a base of coconut, rice bran, and rapeseed infused with herbaceous pine and fir needle absolute.
With the first-of-its-kind Lush St. Patrick’s Day collection, customers and staff can enjoy authentic stories and products that hold deep meaning to the company's worldwide community.
What Makes This Trend Stand Out
- Employee-driven Product Design
- The Co-Create program highlights a shift towards products designed by those deeply connected to their cultural stories and meanings.
- Cultural Storytelling in Consumer Goods
- Integrating folklore and heritage into product lines captures consumer interest and creates unique storytelling opportunities.
- Diversity in Product Development
- Collaborations that emphasize diversity and inclusion foster products representative of a wider range of perspectives and experiences.
Sectors Adopting This
- Ethically-sourced Beauty Products
- As consumers prioritize ethical consumption, the beauty industry is adapting with increased transparency and sustainably-sourced ingredients.
- Customized Personal Care
- The trend towards personalizing personal care items based on cultural and regional influences offers a new direction for product innovation.
- Heritage-inspired Retail
- Retail sectors are embracing heritage-driven collections to connect emotionally with consumers and set themselves apart in a saturated market.
