Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Laundress Saves Delicates

 - Jan 3, 2008
References: thelaundress
The Laundress is a collection of luxury fabric detergents and upscale fabric care products.

Founded by Lindsey Wieber, a sales executive for Chanel, and Gwen Whiting, a senior designer for Ralph Lauren, The Laundress products aim to save delicate fabrics from the wear and tear of dry cleaning. They saw the necessity of properly caring for their clothing and homes, but were not able to find products on the market that met their standards of delicacy, fragrance and sophistication. This propelled these entrepreneurs to design a luxurious brand of detergents and fabric care with their uniquely developed fragrances of Cedar, Baby, Lady and Classic.

The line doesn't just include detergents and softeners, there are products for pets, sweater care, swimwear products, monogrammed items, and so many other clever goods.