Syensqo has added Rhodasurf B7 UP to its laundry care portfolio — a natural laureth-7 surfactant designed for liquid laundry detergents and hard surface care formulations. Manufactured at its ISCC PLUS-certified ethoxylation facility in Moerdijk, the Netherlands, the ingredient is produced using bio-circular, upcycled ethylene oxide feedstocks that cut net CO2 emissions by more than 90% compared to conventional petrochemical-based grades.
What makes Rhodasurf B7 UP particularly practical is its drop-in compatibility — it delivers identical detergency, wetting, and solubilizing performance to standard laureth-7, meaning brands can integrate it without reformulating existing products or restructuring supply chains. The surfactant also holds Ecocert and Ecolabel compatibility, slotting neatly into the growing demand for certified, lower-impact formulations. It sits within Syensqo's broader UP Circular Solutions range, which takes a mass-balance approach to incorporating upcycled raw materials without sacrificing functional performance.
Why This Trend Is Growing
- Bio-circular Surfactants
- Offers a pathway for substituting petrochemical feedstocks with upcycled bio-based inputs that substantially lower lifecycle CO2 while retaining performance.
- Drop-in Sustainable Replacements
- Enable brands to adopt lower-impact ingredients without reformulation or supply-chain disruption, preserving product functionality and market continuity.
- Mass-balance Upcycling Certifications
- Create trust frameworks where certified mass-balance approaches verify the use of upcycled feedstocks and unlock premium positioning for greener formulations.
Industries Being Reshaped
- Household Cleaning Products
- Faces the potential to differentiate through certified low-carbon formulations that meet consumer demand for sustainability without sacrificing cleaning efficacy.
- Chemical Manufacturing and Ethoxylation
- Can transform production economics and emissions profiles by scaling ISCC PLUS and similar processes that integrate upcycled ethylene oxide into existing plants.
- Consumer Goods Packaging and Supply Chain
- Stands to benefit from streamlined adoption of drop-in ingredients that reduce scope-3 emissions reporting complexity and enable greener brand narratives.
