Saatchi & Saatchi, Germany created these speculative (i.e., unsolicited) Head & Shoulders ads that cheekily use the theme of childhood trauma.
The copy, “Some things even we can’t get out of your head,” is used with scenarios that would scar a child for life.
This includes walking in on grandma in the shower, having your pet run over by a truck in front of your eyes, and discovering a whole chicken head in your fried chicken meal.
I can understand why this campaign would not get picked up, because it might actually scare children away from using Head & Shoulders!
The art direction of the ads is by Patrick Ackmann and the illustration is by Richard Wilkinson.