There are billions of reasons to enjoy the pleasures of sex safely, including the millions of people living with AIDS, and apparently less than one reason not to use protection. To lure people, regardless of their age, towards satisfying but less dangerous habits, marketers have employed their creativity and all means at their disposal to get their messages across.
Advertising, charitable campaigns, cross-company promotions, and even remarkable stunts are continuously being released; they overflow our daily lives in an effort to inform, protect and indulge people in the idea that safe sex is not only secure but rather greatly enjoyable.
34 Outrageous Safe Sex Promos, Ads and PSAs
34
Difficult Advertising & Branding
Olla Condoms
33
Durex Puts Ugly on Your Pillow
"Last Longer" Campaign
32
Charitable Nudetography
Athletic 'Champions' Drop Trou for AIDS Awareness
31
Morbid Condom Ads
Skeletons Having Sex
30
Body Puzzles To Make It Last Longer
Lovemachine Condom Ad
29
Fondling Breasts For AIDS
Could Perversion Save The World?
28
Miley Cyrus for Safe Sex Promotion?
LifeStyles Condoms Hopes So!
27
Rubber Rabbit Sexvertising
Durex 'Get it On' Ad Features a Condom-Bunny Threesome
26
Condom Couture IV
Safe Sex Made Fashionable
25
Pointlessly Scandalous Awareness Ads
MTV Gets Unnecessarily Explicit for AIDS (NSFW)
24
Beer Fests Boost Condom Sales
1.5 Million Durex Sold During Oktoberfest
23
Talking Genitals Push Safe Sex
'Rebel Penis' by MTV Staying Alive Campaign
22
Rock'n Roll Hotel
Pelirocco Has Durex Play Room, PlayStation Bar
21
Clever Ad Looks Tame To The Innocent
Durex: Whatever is On Your Mind
20
Bungee Condoms
Jumper Uses 18,500 Condoms as Rope
19
Morbid Safe Sex PSAs
‘The Cover' by MTV Staying Alive
18
Freefalling Safe Sex Ads
Use Condoms Campaign
17
Suggestive Celebratory PSAs
Stockholm Celebrates Condoms
16
Energy Drinks That Come With Condoms
The Billy Boy
15
Targetting Gay Youth for Awareness
‘AIDS is Still a Big Deal' Informative Webisodes
14
Unfortunate Scarevertising
Condomi Condoms Frighten Potential Buyers
13
Biomimicry PSAs
Thai Safe Sex Ad Uses Spiders, Snakes
12
HIV/AIDS Awareness Fashion
Levi's ‘69 Com Camisinha'
11
Air Balloon Condoms
Mile High Rubber Endorses Safe Sex
10
Olympic AIDS Prevention
UNAIDS Gives 100,000 Condoms to Beijing Olympic Athletes
9
Jewelry for Social Causes
'Until There's A Cure' AIDS Bracelets
8
Roller Coaster Condom Ads
Trojans Remind You to Have Fun Safely
7
Charity Celebrity Costume Balls
A-Listers Dress Up for AIDS
6
Music to Fight Aids
Project (RED) Music Subscription
5
Fragrances Against AIDS
Six Scents Charity Scents
4
Ghost-Style Stories for AIDS Awareness
Bono's (RED) Wired Project
3
Halloween Safe Sex Campaigns
Frankenstein SpokesMonster
2
Unisex Fashion to Fight AIDS
Julia Roberts and Armani for (Product) Red
1
Ringtones for AIDS Awareness
Bill & Melinda Gates Funded Indian PSA
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Skin-Toned Inclusive Condoms
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Non-AI Beauty Campaigns
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Luxury Lingerie Campaigns
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Hug-Activated Marketing Machines
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Creative Play Pop-Ups
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Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Mid-Life Sex Festivals
Davina McCall Debuts World's First Menopausal Sex Festival for Gen X Women
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
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Gen Z Hotline Campaigns
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Heated QSR Anniversary Campaigns
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Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Period Sex Campaigns
U by Kotex Launches “Let’s Have Period Sex” Chocolates for Valentine's Day
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Sunscreen Rom-Com Campaigns
CeraVe's The One Under the Sun Shares a Love Affair with SPF
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Menstrual Leave Campaigns
Intimina Launched Useless Spanish Lessons for Menstrual Hygiene Day
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Condiment Spill Insurance Campaigns
Heinz Introduces the Ketchup Insurance Initiative
Serotonin-Boosting Billboards
Soglar's Billboard Uplifts on the Most Depressing Day of the Year
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Men's Sexual Wellness Companies
Butter Wellness Emphasizes Education, Innovation & Approachability
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Erectile Dysfunction Ads
MangoRx Launches Bold Campaign for Erectile Dysfunction Normalization
Germ-Killing Karaoke Pop-Ups
Lysol's Air-aoke Uses LED Tech to Showcase the Brand's Air Sanitizer
AI-Powered Sexual Health Apps
The 'Calmara' App Uses AI to Help Pinpoint STIs
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Coronation-Themed Sex Toy Campaigns
This SexToys.co.uk Campaign Cheekily Promotes Pleasure
Downloadable Game Beer Ads
The Stella 'Beer, Au Naturel’ Ad is Playable on The Sims
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Retail Sexual Wellness Expansions
Sexual Wellness Brand Tabu Launches at Sephora Stores
Next-Gen Contraception Campaigns
Julie Challenges Contraceptive Use Stigma
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
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Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Testicular Cancer Awareness Boxers
SAXX Supports Testicular Cancer Awareness
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Abuse Awareness Beauty Initiatives
YSL Beauty Recently Partnered with Women's Shelters Canada
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
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CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
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These Human Statues of Candle Wax Bring Attention to Youth Burnout
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This Astepro Allergy Campaign Stars Meghann Fahy
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Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
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Hey Jane Debuts a New Billboard Campaign for Safe Abortion Care
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Kahlúa's Spots Bring Excitement to Everyday Occasions
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MRM NY Creates a New Playful Ad Campaign for Durex
Empowering Period Campaigns
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Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
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Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
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Axe Targets Generation Z with its New Star-Studded Campaign
Limited Edition Yeast Spreads
Marmite Presents the Limited Goodbye Yellow Brick Road Jar
Student-Focused Hand Washing Ads
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Sensual Deodorant Sprays
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Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Hand Hygiene Awareness Ads
Qatar's Ministry of Public Health Champions Hand Hygiene Awareness
Provocative Caviar Brands
For National Caviar Day, the Caviar Category is Being Boldly Reinvented
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Indian Hand Hygiene Ads
Himalaya Pure Hands launches #Saafhaathsekhaaiye Campaign
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
All-Black Touring Burlesque Companies
The Sweet Spot Embraces a Unique Approach to Performance Art
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
Period Poverty Initiatives
The Period Promise Campaign Makes Basic Hygiene Goods More Accessible
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Ultra-Femme Contraceptive Products
nixit's Condoms are Made for Lovers of the "Girly" Aesthetic
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Intimate Care Travel Kits
Summer's Eve Created a Compact Intimate Care Set
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Promotional Condom Delivery Campaigns
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Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Global Handwashing Campaigns
World Health Organization Introduces the World Hand Hygiene Day 2023
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Cruelty-Free Deodorants
Axe has Joined PETA's Beauty Without Bunnies List
Handwashing-Promoting Campaigns
The Karamoja Government Debuts the 'I Wash, You Wash' Campaign
Senior-Friendly Pride Campaigns
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Pickle Juice Campaigns
The Pickle Juice Company Urges People to #SavethePickles
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids