In contrast to the morbidity of 'The Cover' PSA, MTV goes for cheeky humor in the 'Rebel Penis,' which is part of their Staying Alive campaign. Their argument? Use a condom, “because dicks have feelings too!”
The commercial employs a talking penis that rebels against its owner and decides not to 'go there' without protection.
I think it's great that MTV has chosen different directions and approaches to reach out to as many people as possible about the importance of safe sex.
The PSA was created by Belgian ad agency Lowe Brussels with creative director Veronique Hermans, art director Ad Van Ongeval, copywriter Dieter De Ridder, and Sab Mucho.
Check out 'The Cover' PSA and more creative MTV awareness campaigns below.