Ah memories, discussing America Online on dial-up to access images for a pleasure climax. Now comes the makers of Trojan Condoms with a super ad reminding us that making love is fun as long as you have a goal! Like a roller coaster ride with the ups and downs and twists and turns and whoope-de-doos... erm, where was I? Oh yeah, but like roller coasters, they aren't fun if you die.
Implications - Society has become so saturated with commercials that they have gradually become desensitized to their messages. These consumers now pay attention to ads that have risque or shocking content as they are very memorable and spark discussion. Companies should infuse their marketing campaigns with these qualities to appeal to potential consumers.
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