These 2020 photography trends range from artist-created magazine covers to ageless beauty portraits.
Standouts include 14 British Vogue August 2020 covers that were created in collaboration some of the UK's most celebrated artists and creators. The theme of each cover is centered around the meaning of the word reset and the uncertainties that we are all facing during the ongoing COVID-19 pandemic. Each cover also spotlights a local UK landscape that is near and dear to an artist's heart.
Other notable examples include The September Issues' 'Gucci Beauty: 60+' editorial. The image series features a cast of elderly models and aims to break stereotypes related to outdated beauty standards. The image series by Kelia Anne spotlights Gucci Beauty's newest cosmetics range and showcases the brand's divergent approach to fashion and beauty ideals.
Rounding off the list are self-shot model editorials and covers, highlighting the importance of social distancing safety measures.
For more photography trends in the year ahead, check out Trend Hunter's 2021 Trend Report.
Top 40 Photography Trends in 2020
From Artist-Created Magazine Covers to Ageless Beauty Portraits.:
Jana Pijak — Jan 23, 2021 — Fashion
40
Cozy Opulent Fashion Editorials
Wonderland Magazine Delivers Chic Looks in a Familiar Environment
39
Artistically Surreal Eyewear Editorials
Gentle Monster's 'MY MARS' Lookbook Employs Matthew Stone
38
Microplastic Photo Series
Sweet Sneak Studio Establishes a Link Between Food and Micro Plastics
37
Quarantine Fashion Photoshoots
Bella Hadid's Vogue Italia Shoot Was Captured Via FaceTime
36
Artist-Created Magazine Covers
The British Vogue August 2020 Covers Explore the Idea of "Reset"
35
Casual Model-Created Campaigns
Kendall Jenner Shot Self-Portraits for Burberry's Summer Collection
34
Self-Isolation Photoshoot Campaigns
Gucci Launched 'No Photographer, No Problem' for Fall/Winter
33
Ageless Beauty Portraits
The September Issues' Gucci Beauty: 60+ Story Features Models 60 and Over
32
Post-Pandemic Lifestyle Editorials
Highsnobiety Explores Post-pandemic Life with a New Editorial
31
Playful At-Home Editorials
The Ones 2 Watch 'On Camera' Series is Captured by Ted Min
30
90s Drift Culture-Inspired Fashion
adidas Skateboarding and Metropolitan Work on a SS 2020 Line
29
Modern Bohemian Editorials
The Ones 2 Watch 'Supernatural' Editorial Boasts Vintage-Themed Looks
28
At-Home Fashion Campaigns
Zara's Latest Campaign Shows Models in Their Own Homes
27
Grunge-Inspired Retro Streetwear
The New JIEDA Line Features a "Tailoring-Driven Aesthetic"
26
Moody At-Home Editorials
The Ones 2 Watch 'Love Lockdown' Series Captures Moments Spent Indoors
25
Feminine Nostalgia Editorials
The Ones 2 Watch Little Myrtle Series is Captured by Agustin Prieto
24
Cozy Autumnal Editorials
The Ones 2 Watch 'Young Girl Blues' Series Boasts Layered Looks
23
Candid At-Home Editorials
The Ones 2 Watch Organic Shapes Series Highlights Comfortable Loungewear
22
Retro Poolside Editorials
'Holidays in Tucson, Arizona' is Shot and Styled by Silvia Gil-Roldán
21
Expressive Beauty Portraits
The Ones 2 Watch 'Transparency' Editorial Highlights Shimmering Makeup
20
Smartphone-Shot Swimwear Editorials
P.E Nation Captured Its New Swimwear Line with the iPhone 12
19
Staff-Featured Fashion Campaigns
Burberry Summer/Spring 2021 Shows Staffers Outside Their Homes
18
Mountainous Outdoor Equipment Campaigns
The North Face Japan Blurs Outdoor and Office Environments
17
Pattern-Enriched Streetwear Editorials
The Ones 2 Watch Take Away Series Highlights Fun Prints
16
Self-Done Beauty Editorials
Selena Gomez Did Her Own Makeup for This Allure Magazine Cover Shoot
15
Self-Shot Magazine Covers
ESSENCE's Naomi Campbell Cover Was Shot by the Supermodel on an iPhone
14
Fashionably Functional Wear Editorials
HAVEN's Editorial Brings Style & Functionality Together
13
Actor-Shot Magazine Covers
Robert Pattinson Shot His Own Photos for the GQ June 2020 Issue
12
Self-Love Fragrance Campaigns
Marc Jacobs' Perfect Campaign Features Models & Consumers Alike
11
Hazy Dreamlike Editorials
The Ones 2 Watch 'In Dreams' Series is Lensed by Kamil Kiewel
10
Ultra-Chic Contemporary Fashion Collections
JW Anderson's New Line Boasts Exaggerated Silhouettes
9
Kid-Designed Magazine Covers
The June Edition of Vogue Italia Features Colorful Child Drawings
8
Versatile Fashion Essentials
Heritage Floss Drops a New Capsule That is Chic & Weather-Appropriate
7
CCTV-Inspired Contemporary Fashion Editorials
IISE's New Lookbook Touches on Theme of Surveillance
6
Architectural Menswear Editorials
'Techtonics' by Christoph Musiol Highlights Tailored Apparel
5
90s-Informed Streetwear Collabs
The Palace x EVISU Range is Inspired by the London Club Scene
4
Collector-Inspired Editorials
The Anti Social Social Club Editorial Features the Rooms of Fans
3
Backyard Fashion Campaigns
The Chloe x Halle Fendi Campaign Shares Scenes from Home
2
Emotive Fashion Films
Viktor & Rolf Haute Couture A/W 2020 Expresses Three Mindsets
1
Time Travel-Inspired Lookbooks
The Latest We11done Editorial is Focused on Feelings of Nostalgia
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
90s-Inspired Fashion Capsules
Filippa K’s Spring/Summer 2023 Line is Inspired by Memories
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Natural Hair Portraits
Dove's Reclaiming School Picture Day Campaign Recreates Student Portraits
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Ethereal Scandinavian Fashion Collections
Acne Studio Emphasizes a Bright Color Palette for SS24
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
Stylish City-Inspired Collections
Paris and New York Inspired Dior's 2024 Collection
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Sophisticated Summer Fashion Collections
Ten C's Spring/Summer 2024 Capsule Features Bright Colors
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Summer-Celebrating 90s Fashion
Filippa K's Spring/Summer 2023 Line Features Sunset Orange Hues
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Chic Activewear Lookbooks
OTTI Debuts Its Second Collection for 2022/2023 and It is Eye-Catching
Hollywood Glamor-Inspired Fashion Capsules
The Ferragamo Pre-Fall 2023 is Out and Striking
Lunar New Year-Celebrating Collections
Burberry Released Its Lunar New Year 2024 Collection
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Pixelated Fashion Collections
Nigo and KENZO Debut the Spring/Summer 2023 Collecton—KENZO Pixel
Luxe Summer-Ready Fashion Series
Gucci Vault Presents a New Collaborative Collection
Four-Seasons Fashion Lookbooks
Adam Jones Works with Photographers on a Comprehensive Lookbook
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Cowboy-Inspired Runways
Louis Vuitton FW 2024 features Heavy Cowboy Motifs
NFT Fashion Runways
Vivienne Tam AW23 Fused Physical & Digital Elements
Intimate Fashion Photo Essays
Mallet Pays Homage to Pellicci's, "A Home from Home"
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Celebrity-Fronted High Fashion Campaign
Marc Jacobs Enlists Kate Moss for the FW22 Resort Campaign
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Avant-Garde Fall Menswear
Rick Owens Unveils the LUXOR Collection for Fall/Winter 2023
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Premium Streetwear-Informed Eyewear
The Stüssy Eyewear Series for Spring 2024 is Captivating
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Imaginative Photo-Editing AI Tools
Facetune's YOUniverse Allows Users to Push Creative Boundaries
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Reggae-Inspired Spring Fashion
Nicholas Daly Presents the Reggae Club Capsule for SS24
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Summertime Travel-Inspired Fashion Collections
The Saks Potts Spring 2024 Collection is Empowering
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Relaunched NSFW Digital Publications
Playboy Magazine is Launching in a New Digital Space
Winter-Ready Luxe Fall Fashion
Coggles Launches a Look at its New FW23 Collections
Textile Fashion Exhibitions
New Order of Fashion Presents Regeneration: Fashion From The Ground Up
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Artist-Honoring Instant Cameras
Polaroid's Now Generation 2 Camera Honors the Work of Basquiat
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Fall-Ready Makeup Collections
Elate Beauty Recently Released the Covet Collection
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Revamped Color-Blocked Cameras
MAD Paris and Casablanca Drop a Reimagined Contax G2
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
Bright Celebratory Olympic Posters
Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
60s British-Themed Fall Fashion
Florence Black Celebrates Vintage British Culture for FW22
Rockstar-Inspired Instant Film Designs
Polaroid Unveils the For the Rebel Rebels Collection
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Dog Cover Star Contests
Dogtopia's In My Dog Era Contest Takes After Taylor Swift's TIME Cover
360 Photo Booths
PhotoboothTO Introduces the Future of Event Photography in Canada
AI-Generated Supermodel Photoshoots
Vogue Italia Uses AI to Transform Supermodel Bella Hadid
Fall-Ready Light Tonal Streetwear
Unknown Presents its Latest Capsule for the FW22 Season
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Anniversary-Honoring Spring Eyewear
Ace & Tate Unveils its New Range of Sunglasses for SS23
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Luxe Spring-Centric Bold Fashion
The Marni Spring/Summer 2024 Capsule is Full of Bright Looks
Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit
Reusable Classical Artwork Exhibitions
Recycling Beauty at Fondazione Prada is a Remarkable Study
Luxe Spring-Centric Tailored Apparel
Paul Smith Presents His New Capsule for SS24
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Anniversary-Honoring Streetwear Graphics
BAPE Celebrates its 30th Year with the BAPE GALLERY
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Y2K-Inspired Co-Ed Luxe Fashion
Wood Wood Presents the Heaven Out There Series for FW23
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
British Highway-Inspired Fall Fashion
JORDANLUCA Presents a New Capsule for the FW23 Season
Experimental Fall-Centric Fashion Capsules
Acne Studios Presents its New Capsule for FW23
Professional AI Photo Studios
Business Portrait AI Creates Stunning Headshots in a Few Clicks
Timeless Photo Books
Photos by Artkive Uses an App to Turn Cluttered Camera Rolls into Photo Books
Color-Inspired Iconic Instant Film
POLAROID Debuts a Polaroid I-Type Film Pack in Peach Fuzz
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
British Youth-Culture Photography Books
Alasdair McLellan Unveils his HOME and AWAY Photo Book
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Contemporary Wedding Capsules
From Future's Wedding Capsule Collection is Timeless and Elegant
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Next-Day Wedding Photos
Brandtique Bridal Delivers Couples' Candid Wedding Photos Within 24 Hours
Comprehensive Spring Luxe Fashion
JORDANLUCA Presents About the Perspective of Life