These 2020 photography trends range from artist-created magazine covers to ageless beauty portraits.
Standouts include 14 British Vogue August 2020 covers that were created in collaboration some of the UK's most celebrated artists and creators. The theme of each cover is centered around the meaning of the word reset and the uncertainties that we are all facing during the ongoing COVID-19 pandemic. Each cover also spotlights a local UK landscape that is near and dear to an artist's heart.
Other notable examples include The September Issues' 'Gucci Beauty: 60+' editorial. The image series features a cast of elderly models and aims to break stereotypes related to outdated beauty standards. The image series by Kelia Anne spotlights Gucci Beauty's newest cosmetics range and showcases the brand's divergent approach to fashion and beauty ideals.
Rounding off the list are self-shot model editorials and covers, highlighting the importance of social distancing safety measures.
For more photography trends in the year ahead, check out Trend Hunter's 2021 Trend Report.
Top 40 Photography Trends in 2020
From Artist-Created Magazine Covers to Ageless Beauty Portraits.:
Jana Pijak — Jan 23, 2021 — Fashion
40
Cozy Opulent Fashion Editorials
Wonderland Magazine Delivers Chic Looks in a Familiar Environment
39
Artistically Surreal Eyewear Editorials
Gentle Monster's 'MY MARS' Lookbook Employs Matthew Stone
38
Microplastic Photo Series
Sweet Sneak Studio Establishes a Link Between Food and Micro Plastics
37
Quarantine Fashion Photoshoots
Bella Hadid's Vogue Italia Shoot Was Captured Via FaceTime
36
Artist-Created Magazine Covers
The British Vogue August 2020 Covers Explore the Idea of "Reset"
35
Casual Model-Created Campaigns
Kendall Jenner Shot Self-Portraits for Burberry's Summer Collection
34
Self-Isolation Photoshoot Campaigns
Gucci Launched 'No Photographer, No Problem' for Fall/Winter
33
Ageless Beauty Portraits
The September Issues' Gucci Beauty: 60+ Story Features Models 60 and Over
32
Post-Pandemic Lifestyle Editorials
Highsnobiety Explores Post-pandemic Life with a New Editorial
31
Playful At-Home Editorials
The Ones 2 Watch 'On Camera' Series is Captured by Ted Min
30
90s Drift Culture-Inspired Fashion
adidas Skateboarding and Metropolitan Work on a SS 2020 Line
29
Modern Bohemian Editorials
The Ones 2 Watch 'Supernatural' Editorial Boasts Vintage-Themed Looks
28
At-Home Fashion Campaigns
Zara's Latest Campaign Shows Models in Their Own Homes
27
Grunge-Inspired Retro Streetwear
The New JIEDA Line Features a "Tailoring-Driven Aesthetic"
26
Moody At-Home Editorials
The Ones 2 Watch 'Love Lockdown' Series Captures Moments Spent Indoors
25
Feminine Nostalgia Editorials
The Ones 2 Watch Little Myrtle Series is Captured by Agustin Prieto
24
Cozy Autumnal Editorials
The Ones 2 Watch 'Young Girl Blues' Series Boasts Layered Looks
23
Candid At-Home Editorials
The Ones 2 Watch Organic Shapes Series Highlights Comfortable Loungewear
22
Retro Poolside Editorials
'Holidays in Tucson, Arizona' is Shot and Styled by Silvia Gil-Roldán
21
Expressive Beauty Portraits
The Ones 2 Watch 'Transparency' Editorial Highlights Shimmering Makeup
20
Smartphone-Shot Swimwear Editorials
P.E Nation Captured Its New Swimwear Line with the iPhone 12
19
Staff-Featured Fashion Campaigns
Burberry Summer/Spring 2021 Shows Staffers Outside Their Homes
18
Mountainous Outdoor Equipment Campaigns
The North Face Japan Blurs Outdoor and Office Environments
17
Pattern-Enriched Streetwear Editorials
The Ones 2 Watch Take Away Series Highlights Fun Prints
16
Self-Done Beauty Editorials
Selena Gomez Did Her Own Makeup for This Allure Magazine Cover Shoot
15
Self-Shot Magazine Covers
ESSENCE's Naomi Campbell Cover Was Shot by the Supermodel on an iPhone
14
Fashionably Functional Wear Editorials
HAVEN's Editorial Brings Style & Functionality Together
13
Actor-Shot Magazine Covers
Robert Pattinson Shot His Own Photos for the GQ June 2020 Issue
12
Self-Love Fragrance Campaigns
Marc Jacobs' Perfect Campaign Features Models & Consumers Alike
11
Hazy Dreamlike Editorials
The Ones 2 Watch 'In Dreams' Series is Lensed by Kamil Kiewel
10
Ultra-Chic Contemporary Fashion Collections
JW Anderson's New Line Boasts Exaggerated Silhouettes
9
Kid-Designed Magazine Covers
The June Edition of Vogue Italia Features Colorful Child Drawings
8
Versatile Fashion Essentials
Heritage Floss Drops a New Capsule That is Chic & Weather-Appropriate
7
CCTV-Inspired Contemporary Fashion Editorials
IISE's New Lookbook Touches on Theme of Surveillance
6
Architectural Menswear Editorials
'Techtonics' by Christoph Musiol Highlights Tailored Apparel
5
90s-Informed Streetwear Collabs
The Palace x EVISU Range is Inspired by the London Club Scene
4
Collector-Inspired Editorials
The Anti Social Social Club Editorial Features the Rooms of Fans
3
Backyard Fashion Campaigns
The Chloe x Halle Fendi Campaign Shares Scenes from Home
2
Emotive Fashion Films
Viktor & Rolf Haute Couture A/W 2020 Expresses Three Mindsets
1
Time Travel-Inspired Lookbooks
The Latest We11done Editorial is Focused on Feelings of Nostalgia
Related Ideas
Luxury Brand Book Launches
Louis Vuitton Unveils From Louis to Vuitton Book Celebrating Its Legacy
Portrait-Style High-Fashion Campaigns
Givenchy's Resort 2026 Line Appears Effortlessly Elegant
Cross-Cultural Runway Shows
LARA x Chinese Golden Age Models Unveil a Paris Fashion Week Showcase
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
High-End Sculptural Bridal Collections
Vivienne Westwood Debuted Its 2026 Bridal Collection
Ultra-Sophisticated Luxury Fashion Capsules
The Fendi Fall 2026 Ready-To-Wear Collection is Chic
Pre-Fall Retro Fashion Capsules
Gucci's Pre-Fall 2026 Line References Its 1970s and 1990s Archives
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
A-List Beauty Ambassador Campaigns
The Dior Addict 2026 Collection Will Launch After Christmas
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Contemporary Fashion Retrospectives
The Balenciaga by Demna Exhibition Captures Attention
Fashionable Eyewear Collections
Specsavers Canada Embraces Projected Fashion Trends in 2026
Digital Makeup Zines
MAC Cosmetics is Reviving MACzine, Digitally, for a New Generation
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Luxury Beauty Advent Calendars
Hunter Luxury Bring Festive Elegance to NEXT’s 2025 Holiday Line
Parisian-Inspired Fashion Campaigns
The Chanel Fall 2025 is Elevated and Captivating
Picturesque Literature-Inspired Fashion Campaigns
Christian Dior Presents Its Fall 2025 Campaign
Lifestyle Brand Summer Campaigns
Kendall Jenner Stars in the Summer 2025 FWRD Edit
California-Cool Fashion Campaigns
Re/Done's Summer 2025 Campaign is Fresh and Elevated
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
American Aesthetics-Focused Fashion Capsules
The Coach Spring 2026 Collection is Chic
Bold Oversized Eyewear Capsules
The Chanel Fall 2025 Eyewear Line is Chic and Architectural
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Chic Technique-Forward Fashion Lines
Tory Burch Fall 2026 RTW Capsule Explores History and Utility
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Photographer-Inspired Photo Apps
The Leica LUX App is Launching the Artist Looks Filter Effects
Nature-Inspired Luxury Fashion Collections
Michael Kors Spring 2026 Campaign Film is Eye-Catching
Statement-Making Fall Collections
Auteur Studio's Fall 2025 Collection Evokes Sculptural Elegance
Ultra-Luxurious Resort Campaigns
The Chanel Resort 2026 Ad Campaign is Laidback and Sophisticated
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
Fashion Icon Archetype-Focused Campaigns
Alaïa's Summer/Fall 2025 Archetypes Campaign is Stunning
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Photography-Inspired Vintage Capsules
The Reebok x Kodak Capsule Collection Reimagines 90s Culture
Subtly Exaggerated Sophisticated Silhouettes
Balenciaga's Resort 2026 Collection is Chic & Elegant
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
High Renaissance-Inspired Fashion Capsules
Balenciaga Embraces Artistic Techniques in New Capsule
Actor-Fronted Sophisticated Fashion Campaigns
COS Taps Alexander Skarsgård for Its SS 2026 Line
Femme Fatale-Inspired Campaigns
Marine Serre's Fall 2025 Campaign is Titled Heads or Tails
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Contemporary Vintage Frames
The BRU Eyewear Fall Range Boasts vintage-inspired silhouettes
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
Portrait Photography Books
Annie Leibovitz Book Compiles Decades of Cultural Portrait Work
Beauty Entrepreneurs Growth Studios
Breakout Beauty UK Represents a Strategic Initiative
Comprehensive Beauty Portfolios
PROYA Cosmetics is Exhibiting at Osmoprof Worldwide Bologna 2026
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Celebrity-Backed Luxury Menswear Campaigns
Louis Vuitton Taps Jeremy Allen White and Pusha T
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
California-Inspired Luxe Fashion Lines
Tory Burch Presents Its Sunny Pre-Fall 2025 Campaign
Influencer-Supported Worldwide Promotional Campaigns
GUESS? Taps Chiara Ferragni for Its Campaign
1980s-Inspired Eye-Catching Fashion Capsules
Moschino's Pre-Fall 2026 is Playful and Elegant
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
70s Allure-Inspired Fashion Capsules
Yves Salomon's Fall 2026 Collection is Elegant and Playful
Fine Art-Inspired Resort Collections
The Victoria Beckham Resort 2026 Collection Drops
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Vintage Photo Makers
Retrova Transforms Digital Photos Into Custom Vintage-Style Polaroids
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Culturally-Inspired Travel Campaigns
Louis Vuitton’s New Travel Campaign Spotlights China
Concept Eyewear Campaigns
The Gentle Monster 2026 Bouquet Collection Campaign Stars FKA Twigs
Geologically Inspired Fashion Capsules
The Etro Fall 2025 Magma Line is Stunningly Chic
Bingo-Style Reading Initiatives
Indigo's 2026 Reading Challenge Features a 'Phone-Free' Category
Star-Studded Fashion Collections
Balenciaga's Winter 2025 Campaign is Shot in the Biarritz Hotel
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
British Countryside-Inspired Holiday Campaigns
The Miu Miu Holiday 2025 Campaign is Sophisticated
Art-Tech Zine Collaborations
twentynine zine Turns AI Nostalgia to Art Using Yoga 9i Aura Edition
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
French Luxury-Focused Fashion Capsules
Ricardé Paris Embraces 1950s-Inspired Silhouettes
Disco-Glamour Beauty Collections
Studio 54 Inspired Valentino Beauty's Rendez-Vous Ivory Range
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Next-Gen Teen Magazines
WYouth is a New W Magazine Publication for Gen Z
Sophisticated Luxury Fashion Campaigns
Vivienne Westwood Spotlights Its Fall 2026 Collection
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Celeb-Endorsed Eyewear Campaigns
Chanel Released the Summer 2026 Eyewear Campaign
Decentralized Fashion Exhibitions
Fashion Art Toronto Delivers a Modified Structure for Fall 2025
Contemporary Femininity-Inspired Fashion Capsules
Magda Butrym's Resort 2026 Presentation is Chic
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Redesigned AI-Focused Photo Editors
Google AI Magic Editor Incorporates Elements From the Pixel
Parent-Centered Baby Contests
Gerber's 2026 Photo Search Celebrates the Whole Family
Senior Creative Teams
Tosti Creative Put Out a Call for Senior Creatives Aged 70 and Older
Miniaturized Product Art Photographs
Taysuya Tanaka Highlights MUJI Products with Small Muji
Romantic Star-Studded Outerwear Campaigns
Moncler's Pre-Fall 2025 Campaign is Visually Compelling
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Designer-Led Spring Campaign Films
Giorgio Armani Launches a Spring 2026 Campaign Film
Cinematic Menswear Campaigns
Saint Laurent's Fall 2025 Campaign Centers Masculine Vulnerability
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Monochrome Fashion Campaigns
JiyongKim FW25 Campaign Explores Stark Light and Layered Silhouettes
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Pixelated Runway Displays
Fendi Works Together with Marc Newson for a Dynamic Set at Ss26
Photogenic Destination Campaigns
Icelandair is Searching for a Really Bad Photographer
Monochromatic Cosmetic Clinics
Studio Author Presents a Bold and Immersive Design for POUTx
Modern Beauty Agencies
Base Beauty Defines Itself as the Agency for Modern Beauty
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Inaugural Japanese Photography Exhibitions
Japan House London Announces the Invisible Exhibition
Artist Photo Books
Daniel Kramer: Bob Dylan Photographs Capture a Year-Long Evolution
Personal Nostalgic Photo Books
The Holy Ohio Photo Book Presents a Personal Return to Family Roots
Curated Color Guides
Pantone Capsule Signature Edition Condenses Iconic Spot Colors
Healthy Aging Symposiums
Vivid-Pix Was Part of a Collaborative Symposium on Healthy Aging
Generative Image Creation Features
OpenAI Releases the Advanced Image Generation 2.0 Model
Transformational Fashion Campaigns
PARCO Summer 2026 Campaign Explores Identity Through Movement
Craftsmanship-Focused Design Exhibits
August Sandgren & Origin Made Presented the Maker's Gallery
Process-Driven Fashion Capsules
Mystephenm Vol. 4.0 Unravel Captures the Process of Becoming
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Surreal Photobook Releases
Podunk Photobook by Nadia Lee Cohen and Scarlett Carlos Clarke Launches
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Perception-Focused Tile Capsules
PRIME and COTTO Wow Visitors at Coverings 2026
90s Grunge-Inspired Fall Apparel
& Other Stories Launches 'The October Collection'
Synthetic AI Photography
Generated Photos Delivers Unique, AI-Created Model Images For Any Project
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Los Angeles Photo Books
24h Los Angeles – 10 Year Anniversary Edition Expands Original Release
Expansive Creative Regional Festivals
Tokyo Creative Salon 2026 is Schedule to Occur in March
Disability Representation-Encouraging Grants
Getty Images Announces a $20,000 Grant Initiative