Heritage Floss Drops a New Capsule That is Chic & Weather-Appropriate
References: heritagefloss & hypebeast
For Spring/Summer 2020, Korean brand Heritage Floss has focused on producing versatile fashion essentials that are stylish in their minimalism and durable when it comes to different weather conditions.
Standouts in the incredibly versatile fashion essentials collection include a slick denim work jacket and pants that are available in three colorways--black, navy, and light blue. The silhouettes are heritage-inspired and, therefore, easy to style. Other pieces in the minimalist capsule include a number of Oxford shirts, knitted sweaters, as well as an attention-captivating nylon long jacket silhouette that is sure to turn heads on the street.
The Spring/Summer 2020 season offerings by Heritage Floss will be made available to consumers on the brand's official online store.
Image Credit: Heritage Floss
Standouts in the incredibly versatile fashion essentials collection include a slick denim work jacket and pants that are available in three colorways--black, navy, and light blue. The silhouettes are heritage-inspired and, therefore, easy to style. Other pieces in the minimalist capsule include a number of Oxford shirts, knitted sweaters, as well as an attention-captivating nylon long jacket silhouette that is sure to turn heads on the street.
The Spring/Summer 2020 season offerings by Heritage Floss will be made available to consumers on the brand's official online store.
Image Credit: Heritage Floss
Trend Themes
1. Versatile Fashion Essentials - Disruptive innovation opportunity: Develop a line of fashion essentials that are stylish, minimalist, and weather-appropriate.
2. Minimalist Capsule - Disruptive innovation opportunity: Create a collection of minimalist clothing items that are easy to style and capture attention.
3. Heritage-inspired Silhouettes - Disruptive innovation opportunity: Design a line of clothing that combines heritage-inspired silhouettes with modern fashion trends.
Industry Implications
1. Clothing and Fashion - Disruptive innovation opportunity: Integrate technology into clothing materials and designs to create versatile and durable fashion essentials.
2. E-commerce - Disruptive innovation opportunity: Develop an online platform that offers a curated selection of versatile fashion essentials from various brands.
3. Retail - Disruptive innovation opportunity: Create a retail concept that focuses on selling minimalist fashion capsules that cater to different weather conditions.
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