The Ones 2 Watch 'Take Away' editorial is captured by photographer Kristina Yenko who collaborates with the publication's editor Rosie Daly. Styled by Gem Brookes, the series spotlights vibrant and graphic prints. Highlighting standout pieces like plaid blazers, argyle knits, zebra-printed separates and leopard-printed bucket hat accessories, the editorial embodies a fearless and youthful point of view.
Rejecting minimalism, The Ones 2 Watch Take Away series stars model Kabira Kambere at Chic Management and features hair styling by Kim Pham.
Model Kabira poses outdoors in patterned and logo-adorned styles from luxury and fast fashion labels like GCDS, New Balance, Calvin Klein, The Upside and Stussy along with hand-picked vintage pieces from retailers like Marlow Vintage and others.
Image Credit: Kristina Yenko
Key Themes Behind This Trend
- Patterned Streetwear
- Disruptive innovation opportunity: Developing sustainable materials and manufacturing processes for creating vibrant and graphic prints in streetwear.
- Youthful Fashion
- Disruptive innovation opportunity: Integrating augmented reality technology into fashion retail to create a more interactive and engaging experience for young consumers.
- Vintage-inspired Fashion
- Disruptive innovation opportunity: Utilizing artificial intelligence to curate personalized vintage fashion recommendations tailored to individual preferences and style.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Implementing blockchain technology in the fashion industry to increase transparency and traceability in the supply chain.
- Retail
- Disruptive innovation opportunity: Incorporating virtual reality technology in retail stores to create immersive shopping experiences and attract younger consumers.
- Textile
- Disruptive innovation opportunity: Developing eco-friendly dyes and printing techniques for creating vibrant patterns on fabrics while reducing environmental impact.
