The North Face Japan just released a very playful and interesting campaign in order to call consumer attention to its Spring/Summer 2020 offerings, which are geared for urban exploration. Dubbed 'Mountain Office,' the lookbook depicts various stylish and high-performance pieces--from "weather-fighting parkas [and] breathable trench coats" to "belted climbing-style trousers."
The 'Mountain Office' editorial attempts to balance the in-office etiquette with the adventures that the outdoors promise. The models are depicted as having meetings outside, but this gesture is not only visual. The North Face Japan's SS 2020 range features elegant and work-appropriate silhouettes that are made to be performance-ready thanks to lightweight and breathable materials, as well as a multifunctional construction approach.
Image Credit: Goldwin