The new Anti Social Social Club editorial calls attention to the brand’s latest Spring/Summer 2020 offerings. The collection is titled ‘Hung Up’ and the lookbook depicts the rooms of various avid fashion collectors, further solidifying the brand’s stance in cult-like streetwear fandom.
The Spring/Summer 2020 Anti Social Social Club editorial is incredibly playful and colorful, showcasing the entirety of the ‘Hung Up’ capsule in the setting of “arresting shrines or odes to the Los Angeles-based label.” Voyeuristic in a sense, this approach also pays homage to all of the label's die-hard fans. From the stylish Dickies work jacket with an animal print logo accent and the colorful rhinestone hoodie to the “unexpected” collaboration with contemporary Japanese label Hysteric Glamour, the 'Hung Up' capsule is definitely worth checking out.
Image Credit: Anti Social Social Club
What's Driving This Trend
- Collector-inspired Fashion
- Fashion brands can create collector-inspired collections and editorials to tap into cult-like streetwear fandom.
- Voyeuristic Marketing
- Brands can adopt a voyeuristic marketing approach by showcasing their products in the setting of collections of die-hard fans.
- Unexpected Collaborations
- Fashion brands can surprise their customers by collaborating with unexpected partners, like contemporary Japanese label Hysteric Glamour in this case.
Who This Affects Most
- Fashion
- Fashion labels can adopt collector-inspired editorials and collaborations to tap into streetwear fandom.
- Marketing
- Marketing agencies can adopt a voyeuristic approach to create original campaigns that surprise and engage customers.
- Retail
- Retail stores can use collector-inspired collections and marketing to create unique shopping experiences for their customers.
