For the Spring/Summer 2021 fashion season, a new We11done editorial was launched to highlight the label's latest designs, which are expected to release in the new year.
The visuals are meant to speak to a shared experience of homesickness, and take consumers back in time, to when the COVID-19 pandemic didn't force everyone to limit their interactions and cancel their plans. To create the visuals, We11done joined with director and photographer Steve Mackey, as well as stylist Katie Grand. Along with the photos that promote the pieces, the team put together a short ad that speaks to the themes presented.
The S/S 2021 collection includes an array of colorful styles for both women and men.
Image Credit: Steve Mackey / We11Done
Key Themes Behind This Trend
- Nostalgia
- Disruptive innovation opportunities exist in creating products or experiences that tap into feelings of nostalgia.
- Collaborative Creativity
- Collaborating with directors, photographers, and stylists can lead to innovative and impactful visual storytelling.
- Emotional Marketing
- Brands can harness the power of emotions to connect with consumers and create meaningful campaigns.
Where This Applies
- Fashion
- Opportunities for disruptive innovation can be found in creating fashion collections that evoke nostalgia and shared experiences.
- Photography
- Incorporating photography as a storytelling medium opens up opportunities for innovative visual campaigns and collaborations.
- Advertising
- Utilizing emotional marketing techniques and collaborative approaches in advertising can create a distinct and memorable brand impact.
