P.E Nation, a women's activewear and streetwear label that's based in Australia, has unveiled a new Swim Collection, which is presented in a stylized editorial that was shot by the brand's Co-Founder and Creative Director, Pip Edwards. To get all of the shots, Edwards used the iPhone 12 Pro, the latest smartphone release from Apple. With an ultra-wide lens, improved focal length, and telephoto camera, the smartphone captures professional-quality images that look suited to any magazine spread. The editorial showcases a range of sporty one-pieces and bikini sets, which are available in sizes XS through XL.
“In a world where everyone is a photographer, I am taking control as the creative director and using my iPhone to oversee the creative process from inception to execution where nothing is lost in translation," states Edwards. "Shooting with iPhone gave me the freedom to be fluid and follow the magic of the shots. It’s all about being nimble and being able to move from shape to shape, look to look, seamlessly. I can move with ease, and in sync with the energy of the shoot."
Image Credit: P.E Nation / Pip Edwards