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Unlocking Cool - Innovation and strategic advantage hinge on the ability to anticipate trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately shape our social context.
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Trend Hunting? Trend Hunting (a.k.a. trend watching) is the science of identifying emerging shifts in our social behaviour and aspirations. Trends are driven by a range of factors, including pop culture, media, news, innovation and the arts. Trend spotting is used by industry professionals to develop products, enhance idea generation and inform marketing, media, design and strategic planners. By developing a systematic approach to trend spotting, individuals and organizations can better develop disruptive products and creations that dance the beat of cool. Unlocking Cool Unlocking Cool is an engaging presentation that will introduce you to some of the hottest new trends while providing a toolkit for developing insight and breakthrough innovation. Jeremy Gutsche's background in both corporate strategy and Web 2.0 result in a rare perspective on innovation within the business context. The nugget of inspiration is that by methodically approaching trend spotting and innovation, you can generate ideas, stimulate creativity and ultimately unlock cool. UPDATE: Unlocking Cool is Ranked on SlideShare.net as one of the world's 10 most favorited presentations of all time (over 20,000 views between May and September 2007.) Unlocking Cool Keynote Speach A more extended version of Unlocking Cool can be customized for your conference. [More]. | ||
