Unlocking Cool Presentation on Trend Spotting and Innovation

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Unlocking Cool

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Unlocking Cool - Innovation and strategic advantage hinge on the ability to anticipate trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately shape our social context.



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  Trend Spotting?
Trend spotting (a.k.a. trend watching) is the science of identifying emerging shifts in our social behavior and aspirations. Trends are driven by a range of factors, including pop culture, media, news, innovation, and the arts. Trend spotting is used by industry professionals to develop products, enhance idea generation, and inform marketing, media, design and strategic planning. By developing a systematic approach to trend spotting, individuals and organizations can better develop disruptive products and creations that dance the beat of cool.

Unlocking Cool
Unlocking Cool is an engaging presentation that will introduce you to some of the hottest new trends while providing a toolkit for developing insight and breakthrough innovation. Jeremy Gutsche's background in both corporate strategy and Web 2.0 result in a rare perspective on innovation within the business context. The nugget of inspiration is that by methodically approaching trend spotting and innovation, you can generate ideas, stimulate creativity and ultimately unlock cool.

UPDATE: Unlocking Cool is Ranked on SlideShare.net as one of the world's 10 most favorited presentations of all time (Over 20,000 views between May and September 2007).

Unlocking Cool Keynote Speach
A more extended version of Unlocking Cool can be customized for your conference. [More].





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Latest Trends RSS TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Our trends inspire social leaders, industry professionals, and relentlessly creative individuals. Do you crave cool? Is your curiosity insatiable? Dive into the world of trend spotting, cool hunting and innovation. Discover New Trends. Contribute. Get Inspired.


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