New pressure for innovative storefronts is arising as businesses eager to spare real estate costs for brick and mortar presences are moving online. Those stores that do continue to keep a 'real life' presence are feeling a stronger push for innovative storefronts, from architecture to customer entertainment. This cluster takes a look at some of most unique stores we've featured, from pop up shoes to stores of recycled shipping containers.
Implications - Storefronts in urban areas have to be especially crafty since they need to convince busy customers passing by to come inside. Storefront designers definitely have their work cut out from them as they create innovative ideas, and probably won't have much time for relaxing window shopping anytime soon.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
