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Up To You, Toronto (INTERVIEW) If you’ve seen any cool products on Trend Hunter, but weren’t sure where to buy them, check out Up To You, one of Toronto’s most unique boutiques. It’s a top source for scouting out the newest gadgets, gifts and unique home decor items. Up To You doesn’t focus on promoting trends, rather they like “a sense of style,” breaking people from “the cookie cutter images created by today’s chain store dominated environment.” I love that concept, so was thrilled to catch up with Dimitra Doufekas, the store owner. As the store’s buyer, what do you tend to look for in a designer’s work? What countries to you import from? What are some of the more outrageous pieces you’ve acquired? Any personal favourites? My favourite item has to be the smoking mittens. Even though I do not smoke, every time I look at them they make me want to pick up the habit (just a little), if only to look extra cool on the street corner this winter. What pieces do you find are most popular? I hate to use the term “unique” since it truly is the most un-unique word in the English language, but each design object is an original with an idea and concept that is independent of anything that can be seen in other shops. I am tired of walking into store after store and seeing the same products displayed in the same manner. Now really is the time to break free from the cookie cutter model that society has created. Describe your average customer. We at Trend Hunter aren’t the only ones impressed by Up To You. Aside from being featured by Donny Deutsch on the Big Idea last month, the store has received rave reviews from the Economist, Style At Home, The National Post, Toronto Life, The Globe and Mail and Now Magazine. Next time you’re in Toronto, swing by 1483 Queen Street East Check out some of the products available at Up To You that we’ve featured before: Tobias Wong, one of the most prolific and innovative designers I know, created this mitten way back in 2004, but I just had to include this today because the concept is as strong as ever, and I guess I just think it’s funny. Anyone who lives in a cold weather location, and likes to smoke will have… [More] |
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