The 'Reebok Flash'

By: Cecilia Biemann - Published: Nov 20, 2008   Updated: Aug 8 2011 • References: reebok and dezeen
This bold, brightly colored pop-up store was designed by American designers Formvision for sportswear brand Reebok.

Reebok's first ever pop-up store 'Reebok Flash' is located in a 3,000-square-foot gallery space in New York City and will be open until mid-December.

The flash store sells Reebok shoes designed in the 1980's and also exclusive limited-edition shoes and clothing designed in collaboration with visual artists including Rolland Berry, John Maeda and the estate of Jean-Michel Basquiat.

Implications - The design of the 'Reebok Flash' plays with the viewer's sense of depth and perspective. As a result, the viewer's eye is tricked merely by extending 3D shapes into distorted patterns.