Viktor & Rolf in Milan

By: Ayman - Published: Mar 29, 2008 • References: iluwfashion.blogspot
No matter how long I look at the pictures, they still blow my mind. Everything defies logic and reason.

Famous for their unconventional and unorthodox designs, Victor & Rolf's latest store in Milan further solidifies their unique creative reputation.

The entire interior of the store is upside down! Everything. The outside door is upsidedown. The floor is on the ceiling and vice versa. Chairs and tables are stuck on the ceiling. Upside down arcs provide a unique seating arrangement. Chandeliers are erected from the floor.

I imagine going into the store must be like Alice going into Wonderland.

Check out Viktor & Rolf's recent fantastic show and another inverted Champagne design they came up with last year: Stats for Upside Down Stores Trending: Older & Buzzing
Research: 52,303 clicks in 421 w
Interest: 4 minutes
Concept: Upside Down Stores
Related: 52 examples / 40 photos
Segment: Neutral, 18-55+
Comparison Set: 19 similar articles, including: ultra-rugged tablets, anti-social media plugins, and iced coffee floats.