Upside Down Stores Edit
Viktor & Rolf in Milan

No matter how long I look at the pictures, they still blow my mind. Everything defies logic and reason.

Famous for their unconventional and unorthodox designs, Victor & Rolf’s latest store in Milan further solidifies their unique creative reputation.

The entire interior of the store is upside down! Everything. The outside door is upsidedown. The floor is on the ceiling and vice versa. Chairs and tables are stuck on the ceiling. Upside down arcs provide a unique seating arrangement. Chandeliers are erected from the floor.

I imagine going into the store must be like Alice going into Wonderland.

Check out Viktor & Rolf’s recent fantastic show and another inverted Champagne design they came up with last year:

Rebel 3D Fashion Makes Statement - Viktor & Rolf ‘NO’ Show (GALLERY)

Viktor & Rolf started their Paris catwalk show with a surreal grey coat sporting an eye-popping enormous 'NO' slogan. The insistent “No!” was just one of a series of messages in which the creative Dutch designers tried to encapsulate their thoughts in words, fashion and the music soundtrack. Along w… [More]

Inverted Champagne Set - Viktor & Rolf Design + Piper Heidsieck

French champagne house Piper Heidsieck collaborated with the Dutch fashion duo Viktor & Rolf to design a limited edition Rose Sauvage champagne set. Famous for their out-of-the-box designs, Viktor & Rolf redefined classic champagne drinking by turning the champagne bottle, glass and ice bucket upsi… [More]