No matter how long I look at the pictures, they still blow my mind. Everything defies logic and reason.
Famous for their unconventional and unorthodox designs, Victor & Rolf's latest store in Milan further solidifies their unique creative reputation.
The entire interior of the store is upside down! Everything. The outside door is upsidedown. The floor is on the ceiling and vice versa. Chairs and tables are stuck on the ceiling. Upside down arcs provide a unique seating arrangement. Chandeliers are erected from the floor.
I imagine going into the store must be like Alice going into Wonderland.
Check out Viktor & Rolf's recent fantastic show and another inverted Champagne design they came up with last year:
Stats for Upside Down Stores
Trending: Older & Buzzing
Research: 52,361 clicks in 425 w
Interest: 4 minutes
Concept: Upside Down Stores
Related: 42 examples / 32 photos
Segment: Neutral, 18-55+
Comparison Set: 15 similar articles, including: 60 modern hotel offerings, planetary lollipop treats, and top 100 eco ideas in may.
Upside Down Stores
More Stats +/-
Planetary Lollipop Treats
60 Modern Hotel Offerings
Top 100 Eco Ideas in May
Oversized Octopus Kites
Self-Replying Messaging Apps