Diesel Launches Radical Retail Refurb in London

By: Rachel Bowman - Published: May 15, 2009 • References: psfk
Storefronts more or less all look the same, but Diesel is changing that in London. They just debuted a radio-shaped storefront.

Made of plywood, the old radio design from Diesel is their way of changing the general idea of what storefronts should look like, and at the same time, a way to turn tons of heads. This is a fun-to-look-at design that also brings more foot traffic for the company.

Hopefully more old-school storefronts pop up from Diesel!