Sears Goes Halloween Crazy
Sears plans to have cutting-edge costumes and gadgets in ten Chicago area locations. Sears says this is only the first of many holiday-oriented pop up stores.
Between 3,000 and 5,000 ghosts, goblins and ghouls will be featured in the stores. But if you're looking for the naked witch? No deal.
Sears will stay away from the adult-oriented stuff.
Implications - Specialty holiday products present a multi-million dollar industry with all of the decorations, gifts, costumes and party favors. Christmas is at the top of the list for display purchases with Halloween at a close second, and stores see these occasions as opportunities to carry inventory not usually available in their stores and capitalize on the excitement.