Moschino Opens First Online Boutique

By: Ines Freitas - Published: Feb 19, 2009 • References: moschino & dazeddigital
Shopping habits are about to change radically (if they haven’t changed enough already). Witty Italian brand Moschino opened its first online boutique powered by renowned retailer Yoox.

Only available in Europe and the U.S., the online store places items for men and women from the Moschino, Moschino Uomo, Moschino Cheap & Chic, and Love Moschino collections at a click's distance.

The adverting campaign for the site features teenager Amber Le Bon, the daughter of Yasmin and Simon Le Bon; for the first 500 purchases, Moschino will offer the pink bag featured in the images.

Moschino’s Creative Director Rossella Jardini has this to say about the new venture: Stats for Virtual Italian Storefronts Trending: Older & Mild
Research: 6,379 clicks in 379 w
Interest: 4 minutes
Concept: Virtual Italian Storefronts
Related: 48 examples / 37 photos
Segment: Females, 12-55
Comparison Set: 18 similar articles, including: shutting down online stores, designer fairy tale hotels, and designers resisting online shopping.