What warrants a spot for denim on Trend Hunter? For one, the jeans need to features something innovative or ultra cutting edge. This could mean they’re made of a unique material or exhibit an odd aesthetic trait such as the gold jeans featured below. It could mean that the brand launched the pants with a captive ad or viral marketing campaign, like Diesel and Levis have done. Alternatively, they could fall under the ultra luxury category, and cost several thousands of dollars (guys, you thought your girlfriend was crazy spending $300 on jeans?)
The following cluster highlights some of Trend Hunter’s favourite denim innovations.
Custom Jeans
Finding the perfect pair of jeans can be so difficult, but thankfully, modern technology is taking finding the perfect pair to the next level. Customization is what future fashion is all about. Adding… [More]
Paris based company, Eglé Bespoke, has been reviewing the made-to-measure codes for a couple of years already. They begun with Bespoke shirts and have now launched made-to-measure jeans. The concept… [More]
Tired of mass produced clothing? Looking for jeans that REALLY fit? Then check out the cool way to get customized jeans! The MakeYourOwnJeans website lets you enter all your own measurements - even the… [More]
Want Jeans That Fit? Well this website seems to have a solution. What you get here is Custom Made Jeans at a great bargain, certainly great news for the Plus-Size and those having a hard time getting jeans… [More]
Unique Designs, Strange Cuts and Odd Material for Jeans
Codes will conquer our daily life. This new french brand come up with new marketing idea that use 2D codes as a brand logo, which can be used to access additional information, videos, and even purchase… [More]
If your anything like me, the comeback of the 80’s high-waisted jean is a rather daunting trend. But here’s one pair of jeans that will make jumping on the bandwagon a little bit easier. NEWDIE’S! These… [More]
Gluejeans are apparel for would-be exhibitionists or people who like to be daring because there are no stitches in the seams. The jeans are just held together with really strong glue. The raw pieces of… [More]
You will have a newfound appreciated for glue when you see the innovative denim designed by G+N. Aptly named Gluejeans, the jeans are held together not by thread, but by glue. You think this is just… [More]
Remember when Trend Hunter featured butt cleavage lingerie for women? Although it’s not quite as revealing, the lace up concept is now being applied to denim - for men! Actually, it strikes this Kentucky… [More]
Miharayasuhiro’s Spring/Summer 2009 collection consisted of high-waisted, ankle length trousers in shades of cool grays, denim jeans and cargo vests layered over longer button downs. The Spring/Summer… [More]
This season the distressed look has been taken to the level… barely there, shredded denim fashions. During the Seattle grunge scene in the 90’s, torn jeans were the fashion, but the look was symbolizing… [More]
There is something about winged beings, from butterflies to angels, that has held people captivate for centuries. The featured jeans further reinforce this fascination and show an alternate take on the… [More]
Years ago, almost every girl had a colorful pair of jeans in her closet, but that’s where they stayed. Until now that is. Bright denim is splashing back into fashion, making for a colourful fall season.… [More]
Last Spring, Pucci joined forces with Guerlain to create a limited edition color cosmetics collection. Now get ready for a new partnership with Seven For All Mankind to produce a range of coloured jeans.… [More]
Cali Denim has produced a glow in the dark range that was predicted (albeit in jest) by top Trendhunter Bianca Bartz back in August 2007 in her review: The (Hideous) Return of Shoulder Pads Fashion. And… [More]
So you denim obsessed? Then you will know of, or even have a pair of, JayimeJean in your wardrobe (aka your art collection depository). The jean is now cemented in our style culture and advertises a great… [More]
OMG, seventies flashback! Cool. If you have a fav pair of comfy faded denim jeans you know they got better with time. Designer Megan will take you back to the 70’s with bright and bold designs. The jeans… [More]
ClubSkinny.com doesn’t like that designers have followed the trend of “sizing up” so that size 8 women can buy size 4 jeans. The denim designers have decided to take matters into their own hands and do… [More]
It seems Heath Ledger wasn’t content on letting women having all the fun with the skinny jeans fashion trend. He sported a pair of very un-emo denim pants that appeared to be sprayed on. They were so tight,… [More]
Diesel is to make everyone look good in oversized jeans with its YOKA jeans. YOKA, an oversized jean with a paper bag waist, has large soft pleats fixed in place by a wide, denim sash to fit different… [More]
What’s better than buns of steal? Why, a derriere made of gold, of course! John Galliano had gold pants in his latest menswear collection, so why let fashionable men have all the fun? It’s time to get… [More]
Dazzling silver-coated denim will look outrageous on the dance floor, or make you the chic highlight of any party. Whether it reminds of retro disco days, or futuristic space fashion, silver fashion is… [More]
What a cool pair of pants! Too bad they are $600. The Dior Radioactive Denim jean are 100% cotton with a funky coated metallic finish. They come in a dark wash with no fading or distressing, five-pocket… [More]
You’ll never have to choose between comfy jeans or stretchy yoga pants again thanks to the Yoga Jeans from Second Clothing. The casual pants have the stylish look of jeans, but have the stretchy elasticity… [More]
Denim icon ‘7 For All Mankind’ has released stirrup jeans, much to the horror of fashionistas across the web. Over at Fab Sugar, 84% of readers hate the stirrup jeans. Having said that, cool is not… [More]
A Japanese company is making jeans out of a blend of sugar cane and selvage denim. The cane used is Sweet Sorghum, otherwise known as Sweet Millet. It’s a type of grass grown all over the world for making… [More]
They’re high around the waist, wide around the leg and have lots of pockets for holding watches, bracelets, glasses and other knickknacks. A new line of jeans designed by a small company in northern… [More]
(TREND HUNTER) Fusing a bikini with jeans pants, the Bikini Pants from Japanese clothing company Sanna’s Brazil Fashion totally blur the line between jeans and a string bikini. If you’re gonna wear a low riding jeans… [More]
Luxury Jeans
The ultra hip L.A. based fashioned lnie Key Closet has unveiled a pair of luxury jeans with a price tag of $10,000. The low-rise denim pants have tiger and dragon designs of Swarovski crystals on the front… [More]
This is unreal! An old pair of vintage Levi’s was found in a mine in California. The jeans were covered in wax, with an old paper bag with the name of a mercantile store which operated between 1895 and… [More]
Denim other than Jeans
Teddy bears were made even more cuddly by Jean-Charles de Castelbajac when he designed the denim teddy bear armchair for Lee Cooper. In collaboration with the Lee Cooper 100 Project, Jean Charles de Castelbajac… [More]
In celebration of Lee Cooper’s 100th anniversary, French sunglasses expert Alain Mikli designed a very unique pair of shades. The hand-made Zipper Shades infuse denim from Lee Cooper jeans into the frame.… [More]
Blue jeans handbags are very cute in and of themselves. This, however, is no ordinary denim tote; it’s the Marilyn Light Bag, a prototype which comes with a GPS devise tucked inside the seams. The embedded… [More]
Next time your jeans look like they’ve had too much wear and tear to keep in your wardrobe, hold on to them. Thanks to RecycleYourJeans.com, you can now have your favourite denim pieces remade into chic… [More]
If you like denim alot and would like to have it on more than just your jeans and jacket, we have a great collection for you. Japanese denim brand Evisu has released a Zippo, Teddy Bears, backbags and… [More]
Wrangler targeted the really really young in its denim marketing by designing its denim diaper cover. Made to look like regular kiddie underwear, the diaper cover is designed to keep the diaper in place.… [More]
There are so many fashion trends to choose from these days, but when you’re in a funk as to which to choose, why not look to Keira Knightley for some inspiration? On the cover of the February 2008 W… [More]
Marketing and Advertising Jeans
It’s all about rock & roll in the new Guess? by Marciano Fall / Winter 2008-9 campaign. For starters, the ads were photographed by superstar Bryan Adams. Then there is the style of the ads themselves… [More]
Gucci has unveiled a rather unique ad campaign for its Hysteria Collection. The ads feature British model Lily Donaldson embracing and flirting with a knight in golden Gucci armor. While getting busy… [More]
Robotified fashion campaigns continue to emerge as the obsession with futurism and luxury space travel continues. Now Levi’s has jumped on board with this ad campaign. The Levi’s Copper Jeans ads are… [More]
Listen up fashionistas, white denim is in. Giorgi Armani unveiled the hot new ads for Armani Jeans Spring/Summer 2008, and it looks like white jeans are the ticket to fabulous this summer. We have become… [More]
What better way to show how much people love their Levi’s Red Tab jeans and promote the Red Tab on4life portal than depicting people holding on to their jeans and wearing it at all times, even when they… [More]
Stella McCartney is the designer whose namesake label is specialized in super feminine super-sexy looks. Now she’s partnered with Notify to create jeans for a good cause, and the charity/ethical angle… [More]
Diesel
In celebration of the Roskilde Festival, Diesel has designed limited edition jeans made exclusively for the revelry of the summer music event. The jeans are festival-friendly as they have been especially… [More]
Diesel, the much-loved Italian fashion brand, has launched yet another phenomenal denim innovation. Seeking inspiration from Japan, the Okayama Project incorporates denim woven using ancient methods on… [More]
In order to expand into a higher spectrum of the fashion market, Diesel has launched Black Gold, a new luxury division of the brand. The collection debuted today at the Mercedes Benz Fashion Week in New… [More]