ClubSkinny.com doesn't like that designers have followed the trend of "sizing up" so that size 8 women can buy size 4 jeans. The denim designers have decided to take matters into their own hands and do something about it. They produced a beautiful line of jeans for slim women with natural waist sizes from 23" to 27". ClubSkinny.com says they are liberating the lean.

Implications - Ostracizing someone for being overweight has always been openly rejected, but the issue of ridicule for an underweight individual is hardly ever spoken of. Customers with a slimmer figure need to feel like there are specific products marketed towards them as well. Developing products that are targeted towards the more lean can result in a greater following for a company which had previously failed to focus on this demographic.