What a cool pair of pants! Too bad they are $600.

The Dior Radioactive Denim jean are 100% cotton with a funky coated metallic finish.

They come in a dark wash with no fading or distressing, five-pocket cut with signature "Scar" stitching on rear pockets, a button fly, and polished silver metal hardware.

The style also features heavy creasing on front pockets and knee backs. Fit for a party!

Implications - A sense of individuality and recognition is difficult to garner in contemporary society, so when a product appears that addresses these needs, consumers are satisfied. Companies would be wise to consider how their products give customers a sense of independence and uniqueness.