#1 in Trends Become a Trend Hunter:   Login or Join Now   Add a Trend
Trends Logo
   ALL    Tech    Fashion    Sex    Pop Culture    Celebs    Ads    Business    Eco    Art & Design    Life    Luxury    Science    Bizarre   More [+/-]
POPEYEPOPEYE
107 Trends
333,000 Views
4 Comments

SUBSCRIBE
Twitter Trends
Facebook Trends
Trend Report Newsletter
Trend Hunter TV
Trend Hunter Mobile
Trend Hunter RSS


Interactive Denim Jeans Edit
Denim Code


Digg this TrendStumble this TrendShare this TrendEmailthis TrendEmbed This TrendShare This Trend


Interactive Denim Jeans
Denim Code

Interactive Denim Jeans - Denim Code
Denim Code
Published: Mar 12, 07
Comments: 2
Views: 5,933

Codes will conquer our daily life. This new french brand come up with new marketing idea that use 2D codes as a brand logo, which can be used to access additional information, videos, and even purchase goods from mobile phone.


HERE’S THE PRESS RELEASE:

Levi’s invented jeans and Diesel turned them into a fashion item. Now DENIM CODE is taking jeans into the interactive digital communication era. DENIM CODE, the new French brand of jeans, has come up with a revolutionary concept consisting of making it possible to access an audio/video recording free of charge from a pair of DENIM CODE jeans.”

Simple and glamorous:
- The consumer can choose not only their jeans but their universe: by snapshotting* the tag** with their mobile phone, they can watch video clips, listen to music, see films, watch programmes, listen to the news…..
- A collection of over 200 different models for men and women enabling you to access the worlds of music, sport, films, video games or people…
- Jeans are evolving in line with the times, thanks to the content of the denim code tag, which will be regularly updated.

DENIM CODE collections will be placed on sale via a multi-brand distribution network. 

In April DENIM CODE STORE, a 180 sq.m. boutique and showroom, will be opening in Paris in the fashionable Etienne Marcel district.

References:  denimcode.fr, m-trends.org

Filed In:  market








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Interactive Denim Jeans or comment about Denim Code.

Rich on Mar 13, 07  61 Trends   28 Comments
I love the idea of the product providing a key to unlock cool online content, but by the sounds of their press release, I think it would be a bit of a let down, I can already get the content they offer online for free.
Rich on Mar 13, 07  61 Trends   28 Comments 0
Roy Dahl on Mar 20, 07  0 Trends   3 Comments
Bra
Roy Dahl on Mar 20, 07  0 Trends   3 Comments 0


Welcome Back!

New? Sign-up FREE [+/-]

Username
Remember Me!
Password
Forgot your password?




Become a Trend Hunter

Already a Member? Log in HERE [+/-]
Username &
Portfolio URL
TrendHunter.com/
Full Name
Password
Password Confirm
E-Mail Address
You will be sent a confirmation e-mail to complete registration.

 Subscribe to our FREE Weekly Trend Newsletter
         Privacy by SafeSubscribe

 I agree to the Terms of Service

Terms of Services

All messages posted at this site express the views of the authors, and do not necessarily reflect the views of the owners and administrators of this site. By registering at this site you agree not to post any messages that are copyright violations, obscene, vulgar, slanderous, hateful, threatening, or that violate any laws. We will permanently ban all users who do so.

We reserve the right to remove, edit, or move any post for any reason. Our terms of service are subject to change without notice. Potential changes could relate to the layout, content, and / or revenue sharing. Content added to Trend Hunter may be edited before publication and becomes property of Trend Hunter Inc. Trend Hunter Portfolios could be removed or banned at any time, which could occur due to copyright violation, click fraud, abuse of any of our rules or for any other reason.


Submit the word you see below:







TREND HUNTER
is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas.

About Us   Trends   Trend Reports   Tools   Store   RSS (98 Flavors)   Innovation Keynotes   Exploiting Chaos   Terms of Use   Tips / Contact     Join
0.2540 - Hosted by web2
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.
Interactive Denim Jeans