Denim Code

By: POPEYE - Published: Mar 13, 2007 • References: denimcode.fr & m-trends.org
Codes will conquer our daily life. This new french brand come up with new marketing idea that use 2D codes as a brand logo, which can be used to access additional information, videos, and even purchase goods from mobile phone. The company notes, "The consumer can choose not only their jeans but their universe: by snapshotting* the tag** with their mobile phone, they can watch video clips, listen to music, see films, watch programmes, listen to the news…." Stats for Interactive Denim Jeans Trending: Older & Warm
Research: 9,910 clicks in 480 w
Interest: 4 minutes
Concept: Interactive Denim Jeans
Related: 48 examples / 37 photos
Segment: Females, 18-35
Comparison Set: 18 similar articles, including: ice-free digital coolers, pain-sensing robots, and simple multi-use furniture.