Wrangler for Babies

Wrangler targeted the really really young in its denim marketing by designing its denim diaper cover. Made to look like regular kiddie underwear, the diaper cover is designed to keep the diaper in place. 

To really start ‘em young in the denim culture, the brand made it seem like real denim jeans by placing at the back two pockets with the Wrangler insignia.

At $9.97, the diaper cover comes in two colours: regular indigo colour and pink.