Wrangler for Babies

By: jelalyn - Published: Jan 17, 2008 • References: langstons & denimology
Wrangler targeted the really really young in its denim marketing by designing its denim diaper cover. Made to look like regular kiddie underwear, the diaper cover is designed to keep the diaper in place.

To really start 'em young in the denim culture, the brand made it seem like real denim jeans by placing at the back two pockets with the Wrangler insignia.

At $9.97, the diaper cover comes in two colours: regular indigo colour and pink. Stats for Denim Diapers Trending: Older & Average
Research: 11,665 clicks in 435 w
Interest: 3.8 minutes
Concept: Denim Diapers
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
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