Levi's Metal Denim Passion
The Levi's Copper Jeans ads are running on a new website called Metal Denim Passion. The Asia Pacific campaign features models who are part-robot, as shown by their revealing clothes.
Implications - One of the best ways a company can generate good publicity and strong media attention is by developing an ad campaign that is more mini-movie than commercial. By drawing in consumers with the entertainment factor, companies are ingraining their brand and brand image into the minds of consumers.