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Levi's Metal Denim Passion

By: Bianca Bartz - Published: May 2, 2008   Updated: Jun 15 2011 • References: metal-denim-passion and adverblog
Robotified fashion campaigns continue to emerge as the obsession with futurism and luxury space travel continues. Now Levi's has jumped on board with this ad campaign.

The Levi's Copper Jeans ads are running on a new website called Metal Denim Passion. The Asia Pacific campaign features models who are part-robot, as shown by their revealing clothes.


Implications - One of the best ways a company can generate good publicity and strong media attention is by developing an ad campaign that is more mini-movie than commercial. By drawing in consumers with the entertainment factor, companies are ingraining their brand and brand image into the minds of consumers.