Levi's Metal Denim Passion
The Levi's Copper Jeans ads are running on a new website called Metal Denim Passion. The Asia Pacific campaign features models who are part-robot, as shown by their revealing clothes.
Implications - One of the best ways a company can generate good publicity and strong media attention is by developing an ad campaign that is more mini-movie than commercial. By drawing in consumers with the entertainment factor, companies are ingraining their brand and brand image into the minds of consumers.Stats for Robotic Fashion Campaigns Trending: Older & Average
Traction: 4,150 clicks in 346 w
Interest: > 3 minutes Concept: Robotic Fashion Campaigns
Related: 74 examples / 57 photos
Segment: Neutral, 18-35 Comparison Set: 27 similar articles, including: shower-friendly speakers, top 100 social media trends of 2014, and icy icelandic campaigns.