Denim for Animal Rights Edit

Stella McCartney + Notify Jeans
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Stella McCartney is the designer whose namesake label is specialized in super feminine super-sexy looks. Now she’s partnered with Notify to create jeans for a good cause, and the charity/ethical angle will see a percentage of the proceeds go toward animal rights groups, specifically, UK organizations that seeks to protect whales, dolphins and the world’s oceans.

They will be available in four colours and in two cuts: a seamless skinny and a high-waisted boyfriend style.

The jeans are exclusive charity capsule collection and their debut is this month for the collection spring/summer 2008, at Stella McCartney stores and selected department stores nationwide.