non Unveils the New Capsule of Sustainable Raw Denim Tracksuits
London-based conscious fashion label non is an expert in denim material and its latest collection offers tracksuits that are produced using its sustainable raw denim. The collection is made up of track pants and jackets that are designed with inspiration from traditional sportswear.
There are two different colors in the range with a wash 'rinse' effect and the other in an eco stonewash look. Both iterations are complete with white selvage stripes on the sides. Additional details of the new sets include the drawstrings that are made from organic cotton and the eco-elastic waistband on the track pants for a comfortable yet functional look and feel. There is also a digital ID that helps wearers with care and provenance information needed to maintain.
Image Credit: Non
There are two different colors in the range with a wash 'rinse' effect and the other in an eco stonewash look. Both iterations are complete with white selvage stripes on the sides. Additional details of the new sets include the drawstrings that are made from organic cotton and the eco-elastic waistband on the track pants for a comfortable yet functional look and feel. There is also a digital ID that helps wearers with care and provenance information needed to maintain.
Image Credit: Non
Trend Themes
1. Sustainable Denim Fashion - The trend of sustainable denim fashion is growing and provides opportunity for companies to explore eco-friendly and ethically produced denim products.
2. Sportswear-inspired Designs - Designs inspired by sportswear present an opportunity for companies to create versatile and comfortable clothing that can transition between athletic and casual settings.
3. Digital ID for Provenance and Care - The incorporation of digital IDs in clothing items provides opportunities for companies to connect with their customers and provide information that allows them to monitor the lifecycle of a product.
Industry Implications
1. Sustainable Fashion - The fashion industry is increasingly focused on sustainability, offering opportunities for companies to take advantage of environmentally friendly production practices.
2. Athletic Apparel - The athletic apparel industry presents opportunities for companies to create versatile and comfortable clothing that can be worn in both athletic and casual settings.
3. Blockchain and Fashion - The use of blockchain technology in fashion, specifically in the form of digital IDs, offers opportunities for companies to innovate in the way they provide transparency and information about their products to their customers.
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