Finding the perfect pair of jeans can be so difficult, but thankfully, modern technology is taking finding the perfect pair to the next level. Customization is what future fashion is all about.
Adding science to fashion, Bodymetrics uses computer technology to accurately measures the shape of an individual's body. Customers pop under the rays of a body scanner inside an in-store pod. Within about five seconds, about 200 3D measurements are taken. A highly detailed reading compiles lists of everything from waist to wrist circumference, under bust height, arm length and width across the upper, mid and lower back.
Customers don't have to get fully naked when they step into the pod-like capsule; wearing a pair of white or nude coloured undies is good enough for the body scanner to grab accurate measurements.
After all the numbers have been collected, the shopper works with savvy store clerks to try on clothes virtually to see exactly how their outfits will fit. Customers also have the opportunity to design every element of the fashions they try on, from the width of the jean leg to where pockets fit on the bum and where the waist line will sit.
The data is stored in the Bodymetrics computer giving customers the opportunity to reorder online without having to worry about coming in stores again to look at brands or try pants on... so long as you don't gain or lose weight!
This is amazing; I can't wait to try it out! The cost of jeans starts at about $400, which is what many people are already willing to pay for some jeans from brands like Miss Sixty, 7 for All Mankind and Rock & Republic. If you're willing to spend anyway, why not get them made to order? Bodymetrics currently offers services at Selfridges in London.
What a great idea! Even if you try on dozens of pairs in store or spend hundreds of dollars on the "best" denim brands, it won't make the hunt for the perfect pants any easier. True, some people are blessed with bodies that fit every pair, but most people have to deal with issues like jeans that are too short or long, or pants fighting perfectly in the legs but creating muffin tops at the waist line.
Fashion File gives a visual run down of perfect fit jeans in the video above.
This looks like the next generation virtual fitting room!
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