Cali Denim has produced a glow in the dark range that was predicted (albeit in jest) by top Trendhunter Bianca Bartz back in August 2007 in her review: The (Hideous) Return of Shoulder Pads Fashion. And I quote "This decade has been a decade of old-trend-revival. There have been no significant new looks. We've had the return of retro, gone from bell bottoms to skinny jeans in the last decade. We've seen the return of polka dots, bug-eyed sunglasses, cut-off sweat shirts a la Flash Dance and more. What's next, neon and denim?"
And now we have the Patone Pack to add to the stifling choice of denim, in what seems like a never-ending array of unique jeans. This range is a limited edition and will only be available in-store. Not for the introvert this glow in the dark range is an attention finder and seeker, which I hope is in very 'limited' quantity.
And just in case that isn't enough neon for one day, Cali also have matching neon skateboards available too, providing the perfect excuse to wear those super-cool sunglasses regardless of the weather.
Stats for Neon Denim
Trending: Older & Average
Research: 11,355 clicks in 432 w
Interest: 4 minutes
Concept: Neon Denim
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: boozy snow cones, crowdfunded multi-instruments (update), and consumer recycling programs.
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