Fluorescent neon have been a hit since the 1980s and have recently made a bold revival in the fashion, design and art world. Fierce fluorescents have been making waves and slowly returning to their status as a cultural phenomenon. From highlighter bright tennis shoes and fluorescent frocks, to naughty lit-up peep shows, neon is making a definite comeback.
In recent years, neon has been seen in various ad campaigns, editorials, designer clothes, accessories, furniture and art. Neon lighting, an age-long symbol associated with parties, dancing and provocative signage is not only suggestive and exciting but effective when promoting a brand. The use of fluorescent neon innovations in recent years has enhanced photographic imagery, fashion, design and visual art while selling products in a distinct and effective way.
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Concept: Florescent Neon
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Segment: Neutral, 18-55+
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98 Fluorescent Neon Innovations
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By: Jana Pijak - Published: Nov 15, 2011