Madrid-based architecture firm Buj+Colón
Arquitectos has designed a pharmacy in Palencia, Spain, that features large neon light fixtures.

Located on both the exterior and interior of the building, the neon illumination gives the pharmacy by Buj+Colón Arquitectos a unique, futuristic glow. Further, the drug stores eschews another traditional aspect associated with pharmacies: the drug counter. Instead, this pharmacy places all medications at the reach of customers.

Implications - Consumers are looking for a shock factor in everything they do. Products that offer an otherworldly element are appealing to shoppers who are used to seeing the most surprising things depicted in media. Companies could integrate this element into all of their items in order to attract more customers.