With its popularity on the rise, Sony Vaio P. introduces new colors to its miniature laptop line. In keeping with their users' bright personalities, these neon-colored laptops are perfect for those who love a splash of color.

The new colors of the Sony Vaio P. are inspired by "crystalline shimmer of natural gemstones." The mini-laptop runs off Windows 7, has a built-in camera, as well as enhanced battery power.

Implications - Current media moguls are encouraging consumers to stray from crowd-conformity and to express their individual styles. For this reason, customers seek products that are more exclusive or rare for their unique designs, enabling them to express their values. Companies can appeal to this youthful demographic by manufacturing products that can be customized or personalized to their liking.