The neon guitars designed by Rich Roland are instruments that anybody could own, even if they couldn't play them.
Embedded with neon lights, this sound-sensitive guitar changes in lighting as different tunes are played. Ranging well over $10,000 a piece, these neon guitars by Rich Roland are a little over the price range of what most people can afford. However, these pieces are undeniably interesting nonetheless.
Implications - Now that the economic downturn is over, consumers are feeling less anxious about their economic well-being. Consumers have a desire to express these feelings through bright and bold choices. Companies have an opportunity to engage with customers by offering choices that reflects their desire for bold choices.
Glowing Instrumental Lights
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