The Neon Plasteramic Watch Collection by ToyWatch is an adult kid's watch turned ultra couture.
After being showcased on Oprah and worn by Michelle Obama, expect these funky timepieces to begin popping up everywhere.
The Neon Plasteramic Watch Collection comes in a variety of bright colors, including purple, orange, pink, and green.
Check out the gallery above to see pictures of the First Lady wearing this funky wrist watch.
Implications - As corporations continue to release products with decadent designs to reflect the rapid evolution of technology, consumers have become apathetic towards items with modernist designs. As such, products with seemingly simplistic and childlike designs are garnering much attention as they differ greatly from the norm.
Kid Couture Timepieces
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Classic Watch Collections