Apprentice

Colombian Company Bon Yurt Hypnotizes with ‘Mundo Neon' Yogu

By: Kayla Colanardi - Published: • References: bonyurt & designboom
Colombian yogurt company Bon Yurt has created the 'Mundo Neon' ad that doesn’t have all that much to do with yogurt, but it definitely demands attention. The ad was created to represent their yogurt line, ‘Neon.’

The Mundo Neon ad features different colored glowsticks being placed by color into blenders and then blended up to create a neon liquid. The glowing liquid then gets pushed through tubes, poured into glasses and sprayed everywhere. There were 700 glasses and 200 meters of hose used in the commercial. The Mundo Neon ad also features a DJ who is spinning music while this whole process is occurring.

The ad is enticing, hypnotic and even a bit trippy. The colors are incredibly vibrant and it is a great way to get attention for their company because it is super fun to watch.

Photo Credits: designboom, bonyurt Stats for Glow Stick Stopmotion Ads Trending: Older & Average
Traction: 2,345 clicks in 163 w
Interest: > 3 minutes
Concept: Mundo Neón Ad
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: 48 glow-in-the-dark finds, 21 neon goodies, and glow-in-the-dark lingerie.