Worn by celebrities including Katy Perry, David and Victoria Beckham, Fergie, Kirsten Dunst and Lindsay Lohan, the colourful watches of IO?ION! are taking the world of international gypsetters by storm.  From yellow neon to camouflage, glitters to pastels and every conceivable colour in between, these lightweight watches aren’t just eye-catching, but healthy too.

Made of Tourmaline-infused silicone, they emit a natural electric charge; their ionic properties triggered by body heat, contributing to both the wearer’s health and the environment. In the U.S. some devotees have over 30 watches and the Italian f IO?ION! Facebook site has over 11,000 fans.

IO?ION! watches follow the increasingly occuring philosophy of fusing lifestyle and fashion, health and environment, with new, innovative styles and products.