This motorcycle collection is for the fearless and badass. It's for someone who takes risks like they are taking in breaths of air.

This motorcycle collection has eco-friendly motorcycles, famous movie motorcycles and four-wheeled motorcycles. Whether you are shopping or just curious, these crotch rockets will be sure to spark your interest.

Implications - The motorcycle has become the ultimate badass symbol. With that being said, the motorcycle industry has learned to adapt to cater to specific niche markets that are naturally drawn to their products. By doing this, the target demographic begins to feel a brand connection, as the companies demonstrate an understanding of their needs. This is the ultimate desire for a company.