This Bentley-themed chopper is for you. It's decked out in Bentley Cypress Green, authentic flying â€œBâ€ emblems, fine leather, and more chrome than the NRA. Now, where is the Grey Poupon holder?
Implications - Despite the recent downturn of the economy, there is still an established and dedicated market of wealthy consumers. These affluent consumers enjoy purchasing products extravagantly priced, comprised of the highest quality parts, and marketed as ultra-luxury. Corporations can capitalize on these consumers by creating special-edition items or brands considered to be extremely exclusive.