Rookie

Bentley Motorcycle is the Layman's Alternative to a Continental

By: Mike Peterson - Published: Jul 3, 2009   Updated: Jun 20 2011 • References: jalopnik
Have you always wanted a British luxury car but were afraid of what the boys would think down at the biker bar? Well my John Deere trucker hat-wearing friend, it's your lucky day!

This Bentley-themed chopper is for you. It's decked out in Bentley Cypress Green, authentic flying “B” emblems, fine leather, and more chrome than the NRA. Now, where is the Grey Poupon holder?

Implications - Despite the recent downturn of the economy, there is still an established and dedicated market of wealthy consumers. These affluent consumers enjoy purchasing products extravagantly priced, comprised of the highest quality parts, and marketed as ultra-luxury. Corporations can capitalize on these consumers by creating special-edition items or brands considered to be extremely exclusive.