Superstar

Biker Babe Marketing

By: Marissa Brassfield - Published: • References: bikerbabemarketing & jalopnik
Hot chicks plus motorcycles equals an advertiser’s dream--at least, according to Biker Babe Marketing founder Leslie Slaasted. It’s still relatively uncommon to see a female riding a hog on the road. Slaasted has capitalized on this marketing opportunity by creating a detachable advertising banner that holds a billboard to the back of a motorcycle.

We’ve seen mobile advertising before, either via billboard trucks or vinyl-wrapped and painted cars. Capitalizing on the natural attention-grabbing phenomenon of a beautiful woman on a motorcycle is a far more effective way to reach a target audience, however. Best of all, these lovely ladies are paid to ride their motorcycles--not a bad gig! Stats for Female Bikevertising Trending: Older & Mild
Traction: 14,611 clicks in 324 w
Interest: 4 minutes
Concept: Female Bikevertising
Related: 47 examples / 36 photos
Segment: Females, 18-55
Comparison Set: 17 similar articles, including: global relay race for marketing, guerrilla fashion marketing, and mobile buzz marketing.