Marissa Brassfield
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Hot chicks plus motorcycles equals an advertiser’s dream—at least, according to Biker Babe Marketing founder Leslie Slaasted. It’s still relatively uncommon to see a female riding a hog on the road. Slaasted has capitalized on this marketing opportunity by creating a detachable advertising banner that holds a billboard to the back of a motorcycle. We’ve seen mobile advertising before, either via billboard trucks or vinyl-wrapped and painted cars. Capitalizing on the natural attention-grabbing phenomenon of a beautiful woman on a motorcycle is a far more effective way to reach a target audience, however. Best of all, these lovely ladies are paid to ride their motorcycles—not a bad gig! References: bikerbabemarketing, jalopnikFiled In: |
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