For $130,000, you can class it up with a Louis Vuitton Motorcycle. This Harley was created for Mary J. Blige and can be seen at Terra, a new store in Beverly Hills. Terra is a high class store for celebs which features high end fashion and paparazzi protection (blinds, secured entry, etc.).
Implications - When a brand becomes as iconic as Louis Vuitton, they take on a new meaning as a symbol of a certain lifestyle instead of a simple manufacturer of a product. This is evident with the Louis Vuitton motorcycle, which shows that the brand is not just a couture design house, but a lifestyle brand representing luxury and opulence.
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Concept: Louis Vuitton Motorcycle
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Segment: Males, 18-55
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Louis Vuitton Motorcycle
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