MOTOrepublic is working on a full size prototype of a noiseless motorcycle. The MOTOrepublic Beta is electric and has rough and tumble looks - perfect for that appeal to Eco-Bikers. The exoskeleton frame gives an 'archeological dig' look to the bike, but also cleverly provides durable strength while maintaining a light weight. Whether or not this will make it to market is questionable, but it sure looks cool.
Implications - Transport devices such as motorcycles are typically associated with a deviant, care-free and tough culture. Many motorcycle drivers that do not fit in with this stereotypical culture are looking for alternatives to the typical bike that are either eco-friendly, noiseless or some other variation that defies the negative connotation generally associated with these vehicles.
Stats for Silent Hogs
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Concept: Silent Hogs
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Segment: Males, 18-35
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